Alt Ethos was asked to create an interactive projected mural as part of a revitalization to the alleyways in Old Town Fort Collins.  We worked with three partners during this project the first —– then Ditesco. Ditesco project and construction services. and finally, The City of Fort Collins Downtown Development Authority. We worked with these entities throughout the projection begining with the design.

Our challenge was to create a permanent interactive projected mural with a goal of drawing foot traffic and encourage people to linger in this retail area that is full of bars, restaurants, and local stores. The first challenge was overcome once the design committe compromised of all teams, chose Peeta world renowned muralist to create the design. Not only was the design going to exceed our expectations but Peeta used 3d applications to create his work and its exactly what our design would need in order to layer 3d effects using projection mapping.

By day, Peeta’s vibrant stands alone as a brilliant peice that plays with space and dimention. At night, we bring the installation to life. Playing with movements and dynamic interplay of passersby. The mural turn into an augmented play on light and paint.

Through this project we developed some solid customized permanent outdoor installation solutions. From weatherproofing equipment to remote updates and monitoring. And all of our hardware is up on a 20′ pole out of sight and safe.

Awards:
Fort Collins Mayor Wade Troxell Proclaims New Holiday Celebrating the Arts & Technology. Recipient: Alt Ethos.