Visit Cheyenne

Holiday Projection Mapping

Project Brief

The images of Covid-19’s impact on our world are still felt today.  Alt Ethos brought out enthusiastic crowds in 2020 during the holiday season.  Alt Ethos worked with Visit Cheyenne for content design, and projection mapping services as well as support their mobile unit that travels around town offering opportunities at different events while also bringing back economic development by hosting crowd-pleasing installations outside Historic Train Depot.


Cheyenne, Wyoming is a city that was built around Western culture and they want to give a new list as more Western Nuevo. With the pandemic protocols in 2020 slowing down holiday revenue for businesses locally Cheyennites were worried about what this would do to keep small businesses alive.
They want to incease their “cool factor” during these tough times.
The City of Cheyenne came to Alt Ethos so we could help them create new traditions as well! We knew right away how important creating an exciting destination would be when people are feeling unsafe or overwhelmed .

Challenge Alt Ethos


Alt Ethos worked in close collaboration with the city of Cheyenne and was able to create custom-branded content for the holidays. Our client wanted us “to wow” people during his new rebranding and it is said that even one council member shed tears when they saw our work! Businesses throughout the town had their best revenue yet at the height of the pandemic. We are happy to say that our work with the city of Cheyenne has been a resounding success!

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Imagine the possibilities of projection mapping engaging your audience. The future of marketing is now. Projection-Mapping turns everyday objects into life-sized digital images that will grab your audience and make them feel as if you are talking directly to them! Contact Alt Ethos today for more information on how we can transform any business’s image with this innovative technology

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