Alt Ethos: Experiential Design Studio to Represent Colorado in Washington DC

Alt Ethos: Experiential Design Studio to Represent Colorado in Washington DC

Alt Ethos: Experiential Design Studio will represent Colorado at America’s Small Business Development Center showcase to share how they meld various forms of light, sound, interactivity and creative technology into memorable interactive experiences. Alt Ethos was nominated by the Denver Metro Small Business Development Center and will represent the State of Colorado at America’s SBDC Showcase in on Capitol Hill in Washington, DC on February 13, 2018.

Alt Ethos was awarded a trip to the Nation’s capital to showcase the innovation and success in the Colorado business community. This honor comes after Alt Ethos was named Denverite’s Company to Watch (2016) and selected by the SBDC’s Leading Edge™  program to compete in the Colorado Small Business Development Center’s statewide business plan competition (2017).  As part of the A-SBDC’s Showcase, Alt Ethos will share their company with legislators, DBDC leaders, and other selected SBDC clients from around the country.

Alt Ethos creates engaging environments for events and permanent exhibitions. They transform physical spaces into memorable experiences by combining creative technology with compelling stories. Alt Ethos helps organizations amplify brand awareness, meaningfully connect with loyal customers, and differentiate their products and services in competitive markets.

America’s SBDC represents America’s nationwide network of Small Business Development Centers (SBDCs) – the most comprehensive small business assistance network in the United States and its territories.

The Denver Metro Small Business Development Center (SBDC) serves dedicated entrepreneurs who want to strengthen their path to success. Utilizing the powerful partnerships of the Colorado Small Business Development Center Network and the Denver Metro Chamber of Commerce, the Denver Metro SBDC has been a cornerstone of the business community for over 25 years.

Alt Ethos is honored to be selected to represent Colorado at this year’s America’s Small Business Development Center Showcase on Capitol Hill in Washington DC and will use the trip as an opportunity to explore relationships throughout the nation’s capital. Join Alt Ethos on social media (Facebook, Linkedin, Instagram, Twitter) to keep up to date on the Showcase trip as well as other highlights as the company continues to grow.

One-Year Celebration – Design Centered around You

One-Year Celebration – Design Centered around You

Alt Ethos News – Monday April 17th, 2017

On April 19th, 5:00-8pm at the Commons on Champa we celebrate the culmination of one year as a company and unveiling of our interactive LED wall. All who have supported us are welcome to partake in celebration.

Our journey has been as educational as it has been fulfilling. Working with the Commons has resulted in numerous valuable connections both with entrepreneurs and city officials seeking to connect with each other. The history behind this installation begins with then underutilized ceiling scale LED screens.

Upon the beginning of our work at the Commons, formulation of our business plan and love of optimizing existing spaces with interactive technology guided our decision to bring this to life. Through coordination with Jesse Shuler we have successfully activated the screens.

In order to achieve this it was necessary to run the Kinect to the server room controlling the visuals. After intensive calibration the display is able to react to your movements in real-time.

Our work began with the goal of creating an experience binding passersby together through immersive, organic architecture. We make new connections daily throughout these halls. Our energy is directed towards that which ultimately excites us to create and intertwine our stories.

At a glance the screens sit opposite each other, silent and dark leading up to the Event Space. Floating crescents of light dance across the black panels, inviting you to cross the threshold. Once in view of the Kinect V2 sensors position information transfers with a series of servers on a feedback loop, responding to your movement. Patterns of living, colored geometry bloom on either side, trailing and shifting along with you. You’ll find yourself drawn in to linger and experiment. Imagine architecture which communicates with you. When two or more are present the shapes form in relation to the group. 

Our vision is to connect people and elevate spaces to another level through the act of playful interaction. This piece is only the first step towards binding sensory engagement to practical application.

Our perceptions are formed through instantaneous sensory processing. I’d like to take a moment to talk about social play. As humans the act of playful creativity forms our experience. Group play has been shown to increase mental and physical adaptivity and strengthen social bonds, ultimately enhancing the hours of our lives. Here Jane Gonigal, a game designer speaks at TED about the importance of expression through the act of play.

We’re proud to have accomplished this installation which not only invites you in but most importantly invites you to play. We invite you to express yourself and connect with others on a deeper level. Next up we plan to activate the projection area on the right of the Event Space.

So come join us, express yourself.

We also have a special announcement: Congratulations to our CEO Ethan Bach and COO Eric Davis who recently graduated from SBDC’s Leading Edge business accelerator program. Our business plan has been selected to be entered into a state competition and be evaluated by Wells Fargo. We are thoroughly proud of their dedication and excited for another sign of great potential.

Matt Maes is a Denver animator focused on immersive and interactive technology. He is Chief Influence Officer of Alt Ethos, Ltd and is also an executive member of the nonprofit organization Denver Arts and Technology Advancement (D.A.T.A.)