{"id":11387,"date":"2021-04-22T13:42:44","date_gmt":"2021-04-22T19:42:44","guid":{"rendered":"https:\/\/altethos.com\/?p=11387"},"modified":"2021-09-10T12:16:21","modified_gmt":"2021-09-10T18:16:21","slug":"is-june-too-soon-for-in-person-events","status":"publish","type":"post","link":"https:\/\/altethos.com\/is-june-too-soon-for-in-person-events\/","title":{"rendered":"Is June Too Soon For In-Person Events?"},"content":{"rendered":"<p>Weren&#8217;t able to join Ethan for our virtual keynote? Fear not, we&#8217;ve got you covered! Below is the full video and transcript with the answers to the questions we all have \u2014 <em>What new virtual and hybrid solutions are available to increase engagement?<\/em> And how will the pandemic impact events in 2021?<\/p>\n<pre><strong>TRANSCRIPT<\/strong><\/pre>\n<p><strong>Hi everyone and welcome to the new normal.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Remember last March when we were all reluctant to download Zoom thinking the pandemic would pass by April? Well here we are over a year later and it looks like virtual events are not going anywhere.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">My name is Ethan Bach and I have over two decades of experience in the event space.\u00a0 <\/span><span style=\"font-weight: 400;\">I am now the co-founder and CEO of Alt Ethos experiential design studio based in Colorado <\/span><span style=\"font-weight: 400;\">and we specialize in creating permanent and temporary installations and virtual and hybrid events that bring engagement and delight.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today&#8217;s webinar will be talking about the state of the events industry and how you can have one of the most impactful events in 2021.\u00a0 We will touch on many points but here&#8217;s a couple<\/span> <span style=\"font-weight: 400;\">of highlights:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">we will answer is June too soon for in-person events<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">We see a lot of places opening back up &#8211; what does that mean? What challenges do event producers face?<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">we will discuss indoor vs. outdoor what&#8217;s the timeline for Live Events and safety requirements<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">We will look at options and possibilities for virtual events\u00a0<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">and give a teaser into our next webinar which will focus on new designs in hybrid events<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">So stay with us we have a lot of information and research that we&#8217;ve done that we would like to share with you and believe it&#8217;s relevant to any business owner or event producer.<\/span><\/p>\n<h3><\/h3>\n<h3><strong>Alright let&#8217;s get started.<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">I&#8217;m not going to spend too much time rehashing what happened to the events industry last year which lost over 30 billion dollars in revenue and reported an overall downward trend in terms of the amount of client engagement.\u00a0<\/span><span style=\"font-weight: 400;\">Suffice to say that our industry is forever changed and that fact is more and more clear every day.\u00a0<\/span><span style=\"font-weight: 400;\">I&#8217;ll summarize by showing you this website which someone created to compile and ongoing list of events that were being canceled as a result of the pandemic<\/span><\/p>\n<div style=\"width: 1080px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-11387-1\" width=\"1080\" height=\"562\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/altethos.com\/wp-content\/uploads\/2021\/04\/isitcancelledyet.com_ScreenGrab.mp4?_=1\" \/><a href=\"https:\/\/altethos.com\/wp-content\/uploads\/2021\/04\/isitcancelledyet.com_ScreenGrab.mp4\">https:\/\/altethos.com\/wp-content\/uploads\/2021\/04\/isitcancelledyet.com_ScreenGrab.mp4<\/a><\/video><\/div>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><a href=\"https:\/\/www.isitcancelledyet.com\/\"><span style=\"font-weight: 400;\">https:\/\/www.isitcancelledyet.com\/<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Unfortunately, so many events were canceled, that the website was forced to stop updating, and is now itself&#8230;canceled.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And yet there were event producers who tried despite some of the early warnings to push forward and still hold their events including the people behind South by Southwest.\u00a0<\/span><span style=\"font-weight: 400;\">Hey I don&#8217;t blame you I was waiting myself with bated breath to see if I could jump on that plane for Austin. T<\/span><span style=\"font-weight: 400;\">he Coronavirus and growing public health concerns cancelled SXSW just one week before it was slated to start. This was a huge wake-up call f<\/span><span style=\"font-weight: 400;\">or the events industry and the City of Austin who lost $356 million in revenue due to the cancellation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019m not bringing this up to remind the 27,000 of us who are event producers in North America that our entire industry is in flux, still and will be for a while.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This webinar is not a desperate scramble for alternative solutions to the live events we\u2019re used to. Instead, today we\u2019re going to have an optimistic conversation about <\/span><b>what\u2019s possible in the events arena for all of us<\/b><span style=\"font-weight: 400;\">.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I&#8217;m just grateful everyday but this is happening right now and that it&#8217;s not like 1986 or or even 2006 for that matter. and I am truly grateful for systems like Zoom.\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">However there&#8217;s some real reasons as to why we hate Zoom calls and it&#8217;s not because virtual events are inherently inferior to in-person events.\u00a0<\/span><span style=\"font-weight: 400;\">It\u2019s because the standard virtual solutions that we are all currently using\u2014such as Zoom\u2014are not designed with <\/span><b>real human connection<\/b><span style=\"font-weight: 400;\"> in mind.\u00a0<\/span><span style=\"font-weight: 400;\">We can\u2019t help it&#8230;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Video calls affect your mirror neurons and brain chemistry differently than in-person conversations.\u00a0<\/span><span style=\"font-weight: 400;\">For one, you\u2019re missing non-verbal body language, because you\u2019re only seeing people from the shoulders-up. We are in a box. <\/span><span style=\"font-weight: 400;\">And your screen is effectively serving as a barrier between you and the other person\u2014<\/span><span style=\"font-weight: 400;\">or between you and the experience you\u2019re attending virtually.\u00a0<\/span><span style=\"font-weight: 400;\">That\u2019s why virtual events tend to have low retention rates relative to live in-person events.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, those serendipitous moments of bumping into someone at an event or organically networking at the post-event mixer obviously can\u2019t happen during something as limiting and one-dimensional as a Zoom video.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, <\/span><span style=\"font-weight: 400;\">our job as experiential architects\u00a0<\/span><span style=\"font-weight: 400;\">has been to figure out how to account for all those human needs,\u00a0<\/span><span style=\"font-weight: 400;\">that we can create virtual experiences as engaging as the in-person experiences we\u2019re used to. And in the case of hybrid to seamlessly connect the virtual and in-person experience. <\/span><span style=\"font-weight: 400;\">In other words, if we know that Zoom only stimulates the left side of the brain, how can we create virtual events that stimulate the right side\u2014facilitating an experience of discovery, excitement and fun?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well we have been putting in a ton of R&amp;D into engagement and virtual events in hybrid events not to mention our new metaverse, and we have figured out how to <\/span><span style=\"font-weight: 400;\">engage <\/span><i><span style=\"font-weight: 400;\">Dopamine, Oxytocin, Serotonin, and Endorphins, the chemicals in the brain that create happiness and embed memory.<\/span><\/i> <span style=\"font-weight: 400;\">Memories depend on neurons firing in the prefrontal cortex, the front part of the brain responsible for higher-level thinking<\/span><i><span style=\"font-weight: 400;\">. <\/span><\/i><span style=\"font-weight: 400;\">And long term memory depends on retelling the story. When was the last time you retold a story from a zoom event?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In a time when over 30% of Event Planners reported engagement as their biggest challenge in pivoting to virtual events.\u00a0<\/span><span style=\"font-weight: 400;\">The national average retention rate for virtual events is 50%.\u00a0 <\/span><span style=\"font-weight: 400;\">But get this: <\/span><b>our previous event had a 94% participant retention rate<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><strong>What makes people want to stay and participate through a virtual event?\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Since the start of the pandemic, our team has conducted over eight hundred cumulative virtual events with our partners. We\u2019ve done everything from video conferences, immersive headset events, to 360 browser-based events, to immersive avatar based environments.\u00a0<\/span><span style=\"font-weight: 400;\">We have worked with numerous event production agencies to now have a deep understanding of what increased engagement and community connection looks like.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s<\/span><span style=\"font-weight: 400;\"> how <\/span><span style=\"font-weight: 400;\">we solved<\/span><span style=\"font-weight: 400;\"> the issue of Zoom detachment and fatigue.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a first case study, let\u2019s look at the virtual awards event we did for L\u2019Oreal\u2019s Skinceuticals, which featured Shark Tank\u2019s Barabara Corcoran.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/vimeo.com\/511171426\">https:\/\/vimeo.com\/511171426<\/a><\/p>\n<h4><span style=\"font-weight: 400;\">Here\u2019s how we made this experience engaging for their audience:\u00a0<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">We added 360 viewing capability and custom 3D staging, so that viewers could look around the room and feel grounded in a lifelike space.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">We created human avatars to populate the virtual banquet hall, so that it felt like you weren\u2019t alone.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">We built a hologram for the keynote speaker, pre-recorded for the live event.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">We sent out Skinceuticals-branded Google Cardboards for ease of viewing, and for something fun to add to a bookshelf post event (which, by the way, continues to advertise for Skinceuticals long after the event ended).\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">And we surprised viewers with digital fireworks at the end, for a special little moment of spontaneity.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">What all of these elements boiled down to was an event that had that extra human touch that we\u2019ve all been craving\u2014that <\/span><b>opportunity for connection<\/b><span style=\"font-weight: 400;\">\u2014especially after being stuck at home for so long.\u00a0<\/span><span style=\"font-weight: 400;\">The reality of quarantining for an extended period of time is that people are experiencing anxiety and depression at skyrocketing rates, and static virtual events are just too sterile to solve that problem.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But our success stories have proven that it is possible to create virtual experiences that offer a feeling of connection. Here\u2019s another example of something we produced for Tudor, Pickering, Holt called D4: Rebellion.\u00a0<\/span><\/p>\n<div style=\"width: 1080px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-11387-2\" width=\"1080\" height=\"562\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/altethos.com\/wp-content\/uploads\/2021\/04\/D4_ScreenGrab.mp4?_=2\" \/><a href=\"https:\/\/altethos.com\/wp-content\/uploads\/2021\/04\/D4_ScreenGrab.mp4\">https:\/\/altethos.com\/wp-content\/uploads\/2021\/04\/D4_ScreenGrab.mp4<\/a><\/video><\/div>\n<h4><span style=\"font-weight: 400;\">Here\u2019s how we made viewers have a sense of being present at the event:\u00a0<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">We had a camera-person shoot 360 video on location, which included locations in the US and Norway, showcasing 10 companies. These 360 videos were then combined with video conferencing in flat video and virtual booths to represent each company.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In this example, We used Boston Dynamics\u2019 robot, Spot to record POV. We also have footage from drones to give a dynamic fly over view.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Viewers could then watch the video in a simple HMD or on the web, using their mouse to explore.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">And by the way, we acknowledge that what we do is complex, but the turnaround time surprises a lot of our clients. It only took us a little over a month to produce that entire 360 experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">People have so many misconceptions about virtual events and what\u2019s possible. They get daunted by the idea of putting together a virtual event, because the tech behind the event may be something an event producer isn\u2019t used to. We provide you with reassurance and white glove experience that exceeds your expectations. We take this same innovation into hybrid event design.<\/span><\/p>\n<h4><\/h4>\n<h4><span style=\"font-weight: 400;\"><strong>I promise you, if you can imagine something, <\/strong><\/span><strong>some version of what you\u2019re envisioning is possible to create.<\/strong><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">For example, we partner with BluePlanetVR, who does super-high-quality real-world location capturing.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These amazing virtual captures can be used as the backdrop for your next virtual event. Or placed in your piece of the metaverse.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">We also have AR solutions, including incorporating AR functionality for three-dimensional demonstrations in your living room or on your desk.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Our focus is on accessibility and design at the forefront of our virtual activations.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">For audiences with limited bandwidth or slow connectivity, we offer versions of the events that can be accessed through phones or tablets.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">And if you\u2019re someone who gets motion sickness from AR or VR experiences, which is about 50% of you, we include still camera options, so people always have a choice.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Basically, sky\u2019s the limit, and\u00a0<\/span><span style=\"font-weight: 400;\">I personally love hearing new ideas and coming up with out-of-box solutions. <\/span><span style=\"font-weight: 400;\">I think of Alt Ethos as a true collaborator,\u00a0<\/span><span style=\"font-weight: 400;\">and our deepest source of inspiration is our clients.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of our core values is this idea of <\/span><b>possibility<\/b><span style=\"font-weight: 400;\"> and <\/span><b>breaking through limitations<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To that end, we are currently developing a metaverse, which is a collective virtual shared space that will merge our physical reality with the digital universe. This virtual world is currently being used for engaging immersive experiences where people can simply walk up to each other and engage in conversation &#8211; right from your browser.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019re calling it <\/span><b>Pathos Reality<\/b><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">The Metaverse is a virtual space that will be accessible 24\/7 later this year and will be buzzing with activity. It\u2019s a place where you can have your own avatar based virtual events venue. <\/span><span style=\"font-weight: 400;\">It\u2019s a place where people can become avatars, go whenever they want in the space, and explore, work, and play.\u00a0<\/span><span style=\"font-weight: 400;\">They can remotely hang out with friends, create art, attend events, play games and shop.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>The Metaverse is the future of the internet.<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Here are just a few ways that a metaverse is an incredible opportunity for the events arena, in a post-pandemic world:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You can visit from virtually anywhere, regardless of physical distance, or stay-at-home orders.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">After being stuck in a video box, walking up to someone and naturally having a conversation is liberating and awesome!\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">And a metaverse can be great for all-ages, and multiple hardware types.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">When Alt Ethos first envisioned this virtual world, it made us incredibly excited about the possibilities,\u00a0<\/span><span style=\"font-weight: 400;\">because we suddenly saw the ability for people to attend more events than ever before, <\/span><span style=\"font-weight: 400;\">and to attend events in parts of the world they could never access before, and have this amazing experience\u2014all from the comfort of their homes or offices.\u00a0<\/span><span style=\"font-weight: 400;\">Because the reality is that there is a huge access barrier to physical events.\u00a0<\/span><span style=\"font-weight: 400;\">Travel, money, time\u2026 It\u2019s obviously more difficult and more expensive to hop on a flight across the world to attend an event than put on a VR headset or open a laptop and enter a Metaverse.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The same benefits apply to Hybrid events. By the way, we have to define what a \u201chybrid event\u201d is, because it\u2019s a term that a lot of people in the event space have started to throw around to mean all sorts of different things. When I talk about hybrid events, I\u2019m not talking about live-streaming your physical event. That\u2019s just a livestream.\u00a0<\/span><span style=\"font-weight: 400;\">A hybrid event is an event that seamlessly integrates the physical and digital worlds into one experience that is made better by the existence of both of these elements. Here\u2019s what I mean:\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A hybrid event will take a standard physical event, like say, a networking event, and create a unique world real-time networking opportunity simply by walking up to a group of people and joining a conversation. You are in the in-person event and they happen to be avatars. But you share the same space without barriers. <\/span><span style=\"font-weight: 400;\">The experience for the people at the physical event is improved by the presence of the avatars; and the experience for the people at home is improved by the presence of the physical bodies in the space.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What\u2019s great about hybrid events is the opportunity for unexpected connection. Remember that element of organic connection that I mentioned, that people are missing from not being able to attend physical events?\u00a0<\/span><span style=\"font-weight: 400;\">Its real engagement between two worlds. When you digitize the events experience and come up with interesting ways to integrate both physical and virtual elements seamlessly, so many impossibilities suddenly become possible. We will provide much detail about our hybrid designs and others in our next webinar. Stay tuned.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">During our time staying and working at home, people have fostered a new wave of global connection. Holding a hybrid event allows for people to continue to engage with events as they come back to the physical space, beyond just a standard livestream.\u00a0<\/span><span style=\"font-weight: 400;\">Whether you are a corporation who also wants to have events, or an event producer, or own an events agency, as event creators, we all have to continue to talk about what\u2019s possible in our industry, especially in our changing world.\u00a0<\/span><span style=\"font-weight: 400;\">We have to explore new ways of facilitating <\/span><i><span style=\"font-weight: 400;\">connection<\/span><\/i><span style=\"font-weight: 400;\">. And, of course, one of the most important questions that event producers will have to face in the future is how to make <\/span><i><span style=\"font-weight: 400;\">connecting<\/span><\/i><span style=\"font-weight: 400;\"> feel safe and effective in a post-Covid world. <\/span><\/p>\n<h3><strong>Outdoor events opened April 1 in some states.\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">In-person events are starting to be approved in the United States. California just announce in-person indoor events to begin the middle of April. As long as vaccines continue to roll out, <\/span><span style=\"font-weight: 400;\">more than 20% of Californians are fully vaccinated, <\/span><span style=\"font-weight: 400;\">\u00a0and cased and related hospitalizations continue on a downward trend we can see this trend continuing. These events come with a stipulations to ensure people are kept safe.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some of the things we\u2019re going to have to consider:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Guests are tested with a clear test within 72 hours prior or show proof of full vaccination.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Limit to in-state visitor.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Regularly test workers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Designated eating areas with added ventilation and distancing.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Good air circulation and cleaning practices in place. There are new UVA cleaners on the market that are already being deployed in hospitals and hotels that will fit in perfectly in the conference arena when live events return.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The concept of \u201csocial distancing\u201d isn\u2019t going away, so we\u2019ll have to design event spaces where people aren\u2019t crowded on top of one another.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Likewise, if there are break-out rooms, we\u2019ll probably want to shorten those sessions to keep people moving and not stuck in one high-density place.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">And of course, there will need to be a ton of hand sanitizer on hand, as well as access to masks.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The degree to which your event addresses these safety concerns can very much determine turnout for your event, especially in the near future.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s look at vaccine timelines really quickly. Current optimistic estimates, like California, have in-person events beginning in April, but there are a ton of caveats there as mentioned above, and that projection doesn\u2019t take into account if people will actually <\/span><i><span style=\"font-weight: 400;\">feel<\/span><\/i><span style=\"font-weight: 400;\"> safe to attend the event.\u00a0<\/span><span style=\"font-weight: 400;\">The Johnson and Johnson vaccine has just been approved for use in the US, and production continues to ramp up for the Moderna and Pfizer vaccines. But projections are not taking into account how difficult it is to vaccinate everyone quickly, including, for example, the rural populations in the US. Or hang ups in the distribution cycle &#8211; including the recent 15 million botched doses. <\/span><\/p>\n<h2><\/h2>\n<h2><strong>So the multi-billion dollar question: \u201cIs June too soon for in-person events?\u201d\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">My answer is yes, if you don\u2019t follow strict guidelines and you don&#8217;t offer virtual alternatives.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So far we have only talked about the United States. But what about the rest of the world? <\/span><span style=\"font-weight: 400;\">According to the BBC, the entire world will not be vaccinated until early 2023. But inoculating a global population of 7.8 billion people is a scale that has never been attempted before.\u00a0<\/span><span style=\"font-weight: 400;\">Plus, there are new Covid variants emerging, as we know, and international timelines for vaccine distribution are all over the place.\u00a0<\/span><span style=\"font-weight: 400;\">This means hosting a big event like CES is risky, even if attendees have all been vaccinated. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">We just don\u2019t have enough information.\u00a0<\/span><span style=\"font-weight: 400;\">And the information we do have has to be properly interpreted if we\u2019re going successfully anticipate when we can safely plan our in-person events. <\/span><span style=\"font-weight: 400;\">For instance, most events rely on 74% of their attendance to be people under the age of 55.\u00a0 And based on <\/span><a href=\"https:\/\/www.eventbrite.com\/blog\/music-festival-demographics-ds00\/\"><span style=\"font-weight: 400;\">music festival demographics<\/span><\/a><span style=\"font-weight: 400;\"> from the past five years, the average age of the people going to those events was 32.\u00a0<\/span><span style=\"font-weight: 400;\">At this point, a little over 20% of people in the US have been vaccinated. People hear that number and use the vaccine as reasoning to have their event between now and August, but you have to consider the demographics.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even if vaccines are opened for ALL people at the beginning of May, the risk is still too high for June. Lines are long and it&#8217;s hard to get an appointment in certain areas. For example here in Colorado, everyone is eligible; however, I had to schedule a vaccine appointment in Wyoming to get a shot in the foreseeable future.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you really want to do the math to plan when it will be safe to have a live event again, it\u2019s all about factoring in the demographics and the variable of the two-dose vaccine. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/www.npr.org\/sections\/health-shots\/2021\/01\/28\/960901166\/how-is-the-covid-19-vaccination-campaign-going-in-your-state\"><span style=\"font-weight: 400;\">current pace of 2.1M shots per day<\/span><\/a><span style=\"font-weight: 400;\"> sounds promising, but because many of those vaccines require two shots, we have to divide that number by half. So the projection I\u2019m going to make based on all that math is that we\u2019re looking at no earlier than Fall for a return to large live events that will most likely still require the list above &#8211; vaccine record, tests, safety measures, etc. <\/span><span style=\"font-weight: 400;\">And what\u2019s more, people will come to <\/span><i><span style=\"font-weight: 400;\">expect<\/span><\/i><span style=\"font-weight: 400;\"> digital alternatives from here on out due the cost benefit, your attendees from around the world will need it, and it\u2019s flexible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why regardless of when we <\/span><i><span style=\"font-weight: 400;\">can<\/span><\/i><span style=\"font-weight: 400;\"> return to live events, <\/span><span style=\"font-weight: 400;\">for the people in your target audience who are not ready to travel, you\u2019ll want to have virtual offerings.\u00a0<\/span><span style=\"font-weight: 400;\">In fact,\u00a0<\/span><span style=\"font-weight: 400;\">those virtual offerings will likely become the base event, with the physical offerings being optional,\u00a0<\/span><span style=\"font-weight: 400;\">as opposed to the reverse,\u00a0<\/span><span style=\"font-weight: 400;\">which has been true in the past.\u00a0<\/span><span style=\"font-weight: 400;\">This shifting perception of events is how a hybrid event can save the day, allowing you to have people who are physically present at a conference connect with people beaming in from their homes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Preparing for this kind of digital future is going to get you ahead of the curve. If there\u2019s one thing we learned from a year in quarantine, it\u2019s that quote unquote coming back to normal will take longer than we expect.<\/span><span style=\"font-weight: 400;\">By preparing virtual offerings, you\u2019re setting yourself up for success. <\/span><span style=\"font-weight: 400;\">If the world takes longer to open back up, or if it takes people longer than expected to feel good about traveling and attending physical events, you\u2019re prepared with a fun virtual experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just think about how different things could have been for SXSW if they had prepared a virtual event in 2020 like they did in 2021. Where they had almost 80,000 attendees compared to 2019 where the conference drew nearly 74,000 attendees. <\/span><span style=\"font-weight: 400;\">One way to do this is have exclusive content for an in-person event, say, a mixer, and exclusive content for virtual attendees, like a link to an unreleased film trailer or web game. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If 2020 was a scramble for functionality through the digital space, 2021 and beyond will be more focused on actual user experience. <\/span><span style=\"font-weight: 400;\">That\u2019s why I don\u2019t think of virtual events as a stop-gap, but as an essential part of our offerings at Alt Ethos, even as time goes on.\u00a0<\/span><span style=\"font-weight: 400;\">This past year has forever shifted our perceptions of interaction, and now that we all know that it <\/span><i><span style=\"font-weight: 400;\">is<\/span><\/i><span style=\"font-weight: 400;\"> possible to work from home; it <\/span><i><span style=\"font-weight: 400;\">is<\/span><\/i><span style=\"font-weight: 400;\"> possible to attend an event virtually, and people are only going to be more and more selective with the events that they physically attend.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>62.2% of event professionals agree that virtual events are here to stay.<\/strong> We don\u2019t know what the future holds.\u00a0<\/span><span style=\"font-weight: 400;\">Hate to say it, but what if this isn\u2019t our last pandemic? Or what happens when the climate takes an unexpected turn, like what we saw recently in Texas? Our world is going to continue to throw us curve balls.\u00a0<\/span><span style=\"font-weight: 400;\">My vision for virtual events is that they become so undeniably awesome, that we look forward to virtual events not as second-best offerings in times of desperation, but as viable opportunities for human connection.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019m going to close on that, because at the end of the day, I want to leave you with that vision of connection, because yes, we are an events agency that loves technology and the digital space, but <\/span><b>we<\/b> <b>think about people first.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re looking to hold an event as soon or anytime this year, this is a great opportunity to chat to us about a full white-glove virtual or hybrid solution. Whatever you\u2019re dealing with, wherever you\u2019re located, there is a bespoke solution for your company, and we can find it together.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I look forward to connecting with you, and I look forward to a future where virtual events are all about facilitating human connection.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I hope to see you at our next webinar that clearly outlines hybrid event solutions. <\/span><\/p>\n<h3><strong><em>Who Needs a Holodeck? Alt Ethos Hybrid Solutions<br \/>\n<\/em><\/strong>June 24, 2021 | 10:30 MDT | FREE<\/h3>\n<a href='https:\/\/altethos.webinarninja.com\/hybrid-webinars\/741930\/register' class='small-button smallinfo'>Register for Upcoming Webinar<\/a>\n","protected":false},"excerpt":{"rendered":"<p>Weren&#8217;t able to join Ethan for our virtual keynote? Fear not, we&#8217;ve got you covered! Below is the full video [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":11401,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[880],"class_list":["post-11387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-webinar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v23.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is June Too Soon For In-Person Events? - Alt Ethos<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/altethos.com\/is-june-too-soon-for-in-person-events\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is June Too Soon For In-Person Events?\" \/>\n<meta property=\"og:description\" content=\"Weren&#039;t able to join Ethan for our virtual keynote? 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