{"id":9010,"date":"2018-10-04T05:00:55","date_gmt":"2018-10-04T11:00:55","guid":{"rendered":"https:\/\/news.altethos.com\/?p=9010"},"modified":"2019-02-20T11:13:58","modified_gmt":"2019-02-20T18:13:58","slug":"how-to-build-an-experiential-design-that-will-tour-well","status":"publish","type":"post","link":"https:\/\/altethos.com\/how-to-build-an-experiential-design-that-will-tour-well\/","title":{"rendered":"How to Build an Experiential Design That Will Tour Well"},"content":{"rendered":"

Experiential design isn\u2019t just a buzzword in marketing. Not only can it be effective for businesses trying to gain customers, there are many other creative uses for this artform. Experiential design is used in art shows, private events, and more recently, live music performances. <\/span><\/p>\n

From Super Bowl concerts to experimental musicians, this practice is taking hold in the music industry for a variety of reasons. Live concerts aren\u2019t just about the songs anymore. Concert-goers expect a full show, complete with visual entertainment and the opportunity to interact during the performance. While experiential design can be a major concert draw and build fans\u2019 loyalty, it can be difficult to pull off for mobile designs. If you\u2019re planning an experiential design for a concert or live performance, keep these three principles in mind:<\/span><\/p>\n

Create elements that are on-brand and audience friendly<\/b><\/h2>\n

This should be somewhat obvious, but many designers focus on creating elements that \u201clook cool,\u201d yet are not on-theme with a brand\u2019s message or persona. You must choose elements will add value to the live performance \u00a0and will drive home the artist\u2019s main message, persona, or theme of their tour. Album art or music videos can serve as great sources of inspiration.<\/span><\/p>\n

Easy design and maintenance<\/b><\/h2>\n

Offering design elements that are easy to operate and maintain can solidify your relationship with an artist. If your equipment malfunctions or doesn\u2019t operate as intended, no matter the reason, the artist will be disappointed and more likely to choose another partner for their next stage design. While you might have access to a tour technician, you still want to ensure the equipment is easy to use so that you can eliminate as much of the learning curve as possible.<\/span><\/p>\n

Lightweight and durable<\/b><\/h2>\n

Custom fabricated lighting and set design pieces are some of the most difficult to create because they have to be mobile. You must choose your materials carefully to ensure they are easy enough for a roadie to transport, and durable enough so that if they are tossed around on the trailer, they won\u2019t be permanently damaged. Using waterproof materials when possible is also a plus, making your equipment safe for outdoor concerts. <\/span><\/p>\n

Recent projects<\/strong><\/h2>\n

\"\"

Just recently, AltEthos built a stage design for experimental electronic musician <\/span>CloZee<\/span><\/a> who draws on musical inspirations such as Tipper and Amon Tobin. CloZee incorporates intricate light and projection displays into her theatrical performances. We offered her several nature-inspired units using LEDs to cast changing light onto the stage.<\/span><\/p>\n

Alt Ethos created several free-standing tree trunk units with muslin finish and placed an LED bar to shine through a frosted crack in the surface. The units contain a simple, detachable backboard for maintenance, and come in custom carrying cases for safety. You can view the finished design on our <\/span>Instagram<\/span><\/a> page.<\/span><\/p>\n

We hope these interactive, colorful trees serve CloZee well on her 2018 tour, as using these three mobile design principles supported our stage design philosophy. For more information on how AltEthos does stage and experiential design, <\/span>click here<\/span><\/a>.<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Experiential design isn\u2019t just a buzzword in marketing. Not only can it be effective for businesses trying to gain customers, there are many other creative uses for this artform. Experiential design is used in art shows, private events, and more recently, live music performances. From Super Bowl concerts to experimental musicians, this practice is taking […]<\/p>\n","protected":false},"author":2,"featured_media":9016,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[415,18],"tags":[528,492,542,544,428,446,421,538,517,539,543,527,540,537,490,541],"class_list":["post-9010","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-highlights","category-technology","tag-artists","tag-augmented-reality","tag-codeart","tag-denvermodern","tag-experience-design","tag-experiential","tag-experiential-design","tag-games","tag-interactive-design","tag-led-clouds","tag-lightart","tag-music-tours","tag-newmedia","tag-projectionmapping","tag-publicart","tag-scifi"],"yoast_head":"\nHow to 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