{"id":9020,"date":"2018-10-09T05:00:02","date_gmt":"2018-10-09T11:00:02","guid":{"rendered":"https:\/\/news.altethos.com\/?p=9020"},"modified":"2019-02-20T11:13:51","modified_gmt":"2019-02-20T18:13:51","slug":"paint-and-pixels-synthesis-of-old-and-new","status":"publish","type":"post","link":"https:\/\/altethos.com\/paint-and-pixels-synthesis-of-old-and-new\/","title":{"rendered":"Paint and Pixels: Synthesis of Old and New"},"content":{"rendered":"
For decades, murals have been an essential form of creative placemaking in urban spaces that are designed to brighten local communities through art. Alt Ethos is transforming the impact and nature of murals through augmenting them with projection mapping and real-time motion graphics. This synthesis of old and new combines visual artistry with state of the art technology to explore a new creative medium designed for public engagement. <\/span><\/p>\n Projection mapping casts pixels on a surface in a way that is similar to how a painter casts paint onto a blank canvas. Both techniques create beauty and evoke emotions, but the former offers its viewers the opportunity to imagine themselves within the canvas and experience visual content that is dynamic.<\/span><\/p>\n If you\u2019ve ever been to a movie theatre or watched a powerpoint presentation, you probably understand basic projection. On that most basic level, light is displayed onto a flat surface to produce an image or video. In projection mapping, the same concept is applied to 3D objects, creating visual content with an emphasis on 3D form.<\/span><\/p>\n Projection mapping offers the ability to turn a mural into a dynamic piece of video art during the night time hours. The murals can be as simplistic or intricate as desired and the visuals can be tied to a variety of interactions that connect the audience and surrounding environment with the placemaking activation.<\/span><\/p>\nHow Projection Mapping Works<\/h2>\n