{"id":9255,"date":"2019-10-16T05:14:39","date_gmt":"2019-10-16T11:14:39","guid":{"rendered":"https:\/\/news.altethos.com\/?p=9255"},"modified":"2021-11-18T04:38:08","modified_gmt":"2021-11-18T11:38:08","slug":"how-the-cannabis-industry-is-finding-success-in-experiential-marketing","status":"publish","type":"post","link":"https:\/\/altethos.com\/how-the-cannabis-industry-is-finding-success-in-experiential-marketing\/","title":{"rendered":"How The Cannabis Industry Is Finding Success In Experiential Marketing"},"content":{"rendered":"
In 1996, California broke the stigmas of American culture and legalized marijuana for medical use. In 2012, Colorado and Washington shocked the nation again by allowing not only medical use, but recreational use of the drug despite federal pushback. Now, in 2019 cannabis is normalized for most of the population. <\/span><\/p>\n Over 30 states have decriminalized cannabis either for medical or recreational purposes. This has brought about an emerging market with ample opportunity for entrepreneurs and investors to stake their claim in the cannabis frontier.\u00a0<\/span>However, marijuana marketing is so much more than pot leaves and tie dye. Modern cannabis brands are much more sophisticated in their presentation of products and brand experiences. Marijuana isn\u2019t just for the stoner dropout anymore. It\u2019s for the senior struggling with arthritis; for the eco-conscious parent using CBD to handle their anxiety and depression; for the hard-working college student who wants to spend their weekends at art and music festivals. These nuanced target markets expect brands to provide quality in both their products and presentation if they are to delve into this hot new trend.\u00a0<\/span>Experiential marketing is one way in which brands are surging ahead of their competitors and breaking ground within various target markets of the cannabis space. When new consumers are greeted with a warm welcome to the cannabis space, they are more likely to try products that they wouldn\u2019t before. The industry culture is shifting to be inclusive to people of all kinds.<\/span><\/p>\n <\/p>\n