It’s nearing summertime, and with the winter thaw, the warm air, and the summer sunshine comes the events season. Music festivals, corporate retreats, conventions, expositions, weddings, and parties parties parties. Logistically, it’s a cutthroat industry, with 32% increase in competition among event planners in 2017 (Eventbrite 3rd Annual Pulse Report). Invariably, organizers of these events are always looking for ways to stand out, seeking with dedicated hunger the latest and greatest entertainment that the world has to offer.
One medium for entertainment that is globally on the rise is that of the Digital Dome – an immersive domed environment that is projection mapped to display 360° visual content, usually accompanied with equally immersive audio systems. Akin to the ever-evolving Virtual Reality technology, where participants can slip into an altered reality of light and sound, the Digital Dome unlocks new potential for event organizers to captivate attendees with the all-encompassing content of their heart’s desire.
Want your 200 person audience (actually, domes can hold many more people than that – we’ll get to this later) to experience summiting the peaks of Mt. Everest, diving into the depths of the Atlantic Ocean, or dancing on the surface of the moon? All of the above? Digital Domes make that possible.
Geodesic Dome Projection, Obscura Digital
May this blog post serve to evangelize this unique medium and educate those thirsting for the bleeding edge of events entertainment.
Evolving from the early days of your favorite neighborhood planetarium, Digital Domes have come to cater to many different types of uses beyond the realm of science and astronomy; from brand, launches to live concerts to video gaming and training simulations. With the rise of technology, possibilities are becoming limitless for the types of environments that Digital Domes can create.
Sizes of Digital Domes can vary from a few feet, perfect for a single person, to two hundred feet, capable of holding thousands of people. They can be permanent fixtures embedded into architectural designs, or temporary pop-ups perfect for trade shows and ephemeral events.
L’Hemisfèric, The City of Arts and Sciences, Valencia, Spain. 110 meters long, and 55 meters tall.
With this new medium on the rise, artists and producers from many backgrounds and industries are experimenting with dome activations. Recently, major festivals in the music and entertainment industries have found major success with domes, including;
With massive gatherings like these thrusting Digital Domes into the forefront of entertainment, it is an exciting time to be in the know about this evolving medium.
But that is not the end of it. At the beginning of 2018, the Madison Square Garden Group announced their plans to build a MASSIVE permanent events dome in the heart of Las Vegas, Nevada. This dome is reportedly going to be an 18,000-seat arena, built specifically for music and entertainment performances, and also could host esports competitions and possibly boxing and mixed martial arts.
Artist rendering of the “MSG Sphere”
It’s clear: the Digital Dome is on the rise. The question now is how to get in the know with this new medium and start using it to your benefit. As an artist, a fan, or an event producer, there are more ways than ever to get up to speed on Digital Domes.
The following resources are recommendations for all those who are interested.
A website dedicated to fulldome shows, domes around the world, organizations, and events.
If you are an artist or fan in the Colorado Metro region, please join us at MORPHOS Digital Dome Programs including workshops, an artist in residency, and art show. For more information, please visit our sister nonprofit organization Denver Arts and Technology Advancement (DATA).
If you are an event producer who is interested in bringing a pop-up Digital Dome to your next event, you are interested in purchasing a dome, or would like some content development, don’t hesitate to contact us at Alt Ethos! We will be happy to assist you with any and all of your fulldome needs.
Companies are quickly realizing that the most effective way to reach a broader audience is to approach them with a creative, 3-Dimensional experience. Give people an opportunity designed to suspend attention, live out their desires and sensibilities in the most immediate sense: Right before them. Whether this brightens their day or in some cases changes their life, it will leave an imprint.
Experiential Marketing is further amplified by the use of social media. Experiences grab audiences attention, social media allows them to spread the moment among their own circles. An experience is shared in the moment – Social media sharing effectively extends and measures these experiences in likes and shares.
One of the most beautiful aspects of this approach is in it’s genuineness. You may find that it’s much harder to scroll past an experience than an ad; Trust me, I’ve tried both. As humans we’ve molded our creations as extensions of ourselves. Experiential Design extends our reach one step further, inviting groups to interact with design and most importantly have fun.
Give people something which involves their participation. Let them draw, press a button, swipe a card, play a game, in short – express themselves, and they’ll be inclined to share with friends. The challenge isn’t in getting people to interact. We naturally want to interact. How often are we given the opportunity?
As companies evolve so should their images. Reinvention is necessary to stay fresh. Showing another dimension spikes intrigue and can bring people who may normally never meet together in one place.
Now you may be wondering “If Experiential Design is so great why isn’t everyone applying it?” which is an excellent question. My answer is twofold:
Experiential campaigns characteristically range in cost, complexity, creativeness and duration. Quality Experiential Marketing studios will consider budget, scope, customers and message all thoroughly planning along side in transparency. The key ingredient is creativity.
Experiential Design lives in our everyday environments though we may not recognize it as such. This is largely because the term is fairly new and as not widely associated with a specific title. Our attention is commonly more focused on the gesture itself than penning it with a specific term. Now consider these recent studies:
“Customer Experience is the Future of Design. Adopting practices that elevate the customer experience will undoubtedly produce a return on investment and provide a steady foundation for your brand.” – UX Magazine, 2016.
“Experiential Design increases brand awareness by 81% and increases a deeper customer involvement by 57%”. – “Brand Survey Report”, Event Marketer, 2015.
“Experiential Design activates chemicals in the brain: Dopamine, Oxytocin, Serotonin, and Endorphins; These increase happiness, productivity, and customer loyalty.”“The Neurochemicals of Happiness” Psychology Today and Technology Advice, 2014.
To learn more, here are a few of our favorite posts on Experiential Design:
Matt Maes is a Denver animator focused on immersive and interactive technology. He is Chief Influence Officer ofAlt Ethos, Ltd and is also an executive member of the nonprofit organization Denver Arts and Technology Advancement (D.A.T.A.)
This Friday, the Institute of American Indian Arts in association with the University of New Mexico’s Art, Research, Technology & Science Laboratory (UNM ARTS Lab) will present the culmination of years of research in interactive immersive digital art in the digital dome. Utilizing vDome, a custom made software and hardware configuration created at IAIA, artists and students came together to create the first immersive interactive gaming art for the digital dome (aka fulldome). The event will take place Friday, January 30, 7pm to 9pm. Tonight’s Interactive Dome Event at IAIA is POSTPONED due to the weather. The new date is Friday, February 6, 7pm to 9pm.
This event will feature work by Woody and Steina Vasulka and the 4th Movement of “Ursonate” by Dada/Intermedia artist Kurt Schwitters as performed by Jack Ox and Kristen Loree. Other work will be featured by Ethan Bach, Luke Balaoro, Robert Drummond, Felicia Nez, Erin Schaefer, and Craig Tompkins. Presentation by researchers David Beining, Jane Crayton, Mats Reiniusson, and Charles Veasey.
[vimeo clip_id=117145755]
In 2012, the Institute of American Indian Arts announced the receipt of a $573,321 research grant from the Department of Defense entitled Fulldome Development for Interactive Immersive Training Capabilities. UNM ARTS Lab acted as sub awardees on this research.
The research project was built on an existing partnership between IAIA and UNM ARTS Lab. IAIA was one of two sub awardees, the second was Santa Fe Complex. In this 2010-2012 National Science Foundation Partnership for Innovation (NSF PFI) grant to the University of New Mexico (UNM) entitled A Consortium for Fulldome and Immersive Technology Development”.
The research developed from this grant provided new context for fulldome in terms of usability, diversity of content, and accessibility. The funding provided the resources necessary to create one of the first single computer user friendly, multiple application dome systems. This software, vDome, can drag and drop play large format dome masters as .mov files with slicing on the fly; allows for connecting various applications including Max/MSP and Vjing software along with external sensors for audience driven interactivity; and allows for gaming in the dome. This software is open source and be downloaded from github. Read more about vDome.
The IAIA DoD grant provided courses and month long paid hands on learning internships for students from IAIA and UNM. IAIA students are currently working in dome production. Students learned skills that fostered in creative, intellectual, technical, and self-esteem building development. To produce something for the dome was no small feat, but previous to vDome students also had to learn to write programming language in order to get their stuff to play or hand their work over to someone else to play it for them. vDome allowed students control over their own content in the dome and not just in the computer lab.
For more information regarding the progress of this grant and documentation of some of the research, please see the BETA blog research and UNM ARTS Lab Blog.
If you are an artist or fan in the Colorado Metro region, please join us at MORPHOS Digital Dome Programs including workshops, an artist in residency, and art show. For more information, please visit our sister nonprofit organization Denver Arts and Technology Advancement (DATA).
