There’s a lot of debate about what “the metaverse” actually is. Some people say it’s a game, while others claim that specific platforms like Meta (Formerly Facebook) are the total metaverse. But one thing is for sure, whoever utilizes the metaverse will influence people now and into the future. And companies are looking for the right strategic partners to develop their vision.

The metaverse is often described as a persistent, virtual world that people can access via various technologies like virtual reality or augmented reality. However, it doesn’t necessarily have to be accessed exclusively through VR or AR. One of Alt Ethos’ favorite metaverse platforms is accessed through the web browser. The metaverse is open-ended and multifaced in design from simple shapes to photo-realistic worlds.

So what’s the big deal with the metaverse?

Well, for starters, whoever utilizes the metaverse will have a memorable impact. The metaverse is the Experiential version of the Internet. It’s more engaging, exploratory, and social than flat media. It’s in the early stage which means finding the right strategic partner could not only create a media buzz but also you could help develop new systems of engagement in your market.

But it’s not just about money. The metaverse also has the potential to be a powerful tool for social and political change. For example, metaverses could be used to create integrated digital safe spaces for underrepresented communities or to create easier access to education.

Of course, the metaverse is still in its early stages but it is possible to say what it will become when you are helping create it. And one thing is certain: whoever utilizes the metaverse will have a lot of influence over the digital world.


Alt Ethos specializes in the development and design of bespoke metaverses as assets with high ROI potential. We have the experience and expertise to help you make the most of the metaverse, whether you’re looking to create a memorable experience for your brand’s audience or generate revenue through metaverse consulting. Contact us today to learn more about how we can help you utilize the metaverse to its full potential.