Alt Ethos News – Wednesday April 5th, 2017

Since the inception of our company in April 2016 our mission is and has been to use interactive technology to bring people together. We’re dedicated to advancing awareness of interactivity to the public. Since then we’ve gained a massive amount of support from Denver city government and industry leaders. In order for us to achieve this we’ve made a key focus of becoming part of the creative tech community both in Denver and outside, gathering as much knowledge and insight as we can to boost our abilities and ultimately enhance Denver.

In January Paul Elsberg – CSE Chief Sales Engineer / Creative Developer attended New Orleans’ INST-INT conference, an annual gathering of interactive technological exhibitions showcasing practical creative applications drawing together diverse groups of people; In other words, right in our wheelhouse.


INST-INT is a one of a kind, world renowned annual conference which draws in eclectic A-list interactivity pros and attendees with exhibits of Installation & Interactive Art, Experience Design, Responsive Environments & Objects, Interactive Exhibits & Displays, Creative Coding, DIY Making & Hacking, Architecture & Technology, Sensors & Wearables.

Matt Maes – CIO Chief Influence Officer / 3D Generalist previously participated in MIT’s “Reality, Virtually, Hackathon!” which according to Network World’s Steven Patterson set a record for the largest VR/AR hackathon.

He later continued his game development experience in the Global Game Jam hackathon, an open competition organized across the globe with a focus on bringing gamers together to create work which engages them to act as part of a team. Maes has also been extended the opportunity to speak on the VR/AR panel at GlobalMindED conference in June. GlobalMindED is a nonprofit organization focused on increasing the success rate of first generation college students, connecting graduates and employers.

On April 19th at the Commons on Champa we’ll be presenting Our Vision for Denver and celebrating our One-Year Anniversary as a company. Our CEO Ethan Bach will be speaking on our vision for the future of Denver as an international hub for innovative experiences with media in the physical realm.

We’ve lived, worked in and experienced Denver for years and now our plan is to use this technology in collaboration with government and industry leaders to establish Denver as a mecca for creative, connected experiences. Bach has experienced a fascinating journey within immersive media, art, activism and ultimately bringing his knowledge and experience as CEO of Alt Ethos.

After the presentation we’ll be celebrating our one-year anniversary with drinks, hor d’ouvres and the unveiling of our interactive LED wall located at the end of the hallway leading to the Event Space. Our installation utilizes Kinect sensors to synchronize with your movement patterns, mirroring a variety of positional effects on opposite LED screens in real-time.

Our purpose behind this installation and our work at large is to design intimate experiences within groups of people. Our sense of reality is determined by how we process our senses. Engagement in an active and playful vs passive experience brings us to a higher state of awareness which we normally wouldn’t experience in our day to day lives – An experience which suspends you for a moment, embracing all and saying “This is about you. You are included and important.”

In our research we’ve stumbled upon some staggering and encouraging facts which shine a light in the direction of our purpose:

  1. Customer Experience is the future of design. Adopting practices that elevate the customer experience will undoubtedly produce a return on investment and provide a steady foundation for your brand.
-UX Magazine, 2016
  1. Experiential Design activates chemicals in the brain: Dopamine, oxytocin, serotonin, and endorphins; These increase happiness, productivity, and customer loyalty.
-The Neurochemicals of Happiness, Psychology Today and Technology Advice
  1. Experiential Design increases brand awareness by 81% and increases a deeper customer involvement by 57%
-Brand Survey, Report Event Marketer, 2015
  1. Millennials spend $3.3 billion annually in Colorado. $2.2 billion annually in Denver alone.
-The Millennial Influence in Denver, Development Research Partners and, 2016

The Commons on Champa

Over the past two years our company has had the privilege of working out of the Commons on Champa, downtown Denver’s small business entrepreneurial hub. For all of the recent positive signs our current success wouldn’t be possible without their support.

The Commons on Champa represents a partnership between the Downtown Denver Partnership, Colorado Technology Association and the city of Denver. The Commons parallels the openness given by its name in its practices by providing resources and workshops to holding high tier events, stapling its name as Denver’s most openly centralized habitation space for Denver’s future entrepreneurial leaders. We’ve taken in a great amount of insight and support from mentors and other key influencers into what it means to connect progressive minds together. We’d like to shine a spotlight on their work and share words from the man who runs daily operations, Jesse Shuler.

Jesse Shuler – Building Coordinator manages the Commons day-to-day operations with a keen mind and a light heart. Jacqui Dietrich – Program Manager lends her entrepreneurial insight into functions which staple the Commons as an environment which fosters small business growth. Together they’ve allowed a solid place for us to excel, developing a close relationship with us along the way.

We recently had the opportunity of interviewing Shuler for an in depth talk on the Commons’ amazing set of resources which he describes as “A public private partnership which became Denver’s first public campus for entrepreneurship. When we opened our doors we wanted to create a campus which is gonna supply entrepreneurs with all the kinds of tools they’re gonna need – A place where anyone is welcome. We really wanted to lower the barrier with access to great resources like mentorship, the US Patent and Trademark Office, the Small Business Administration, or amazing space which has great technology, a great community and just feels right to work in.”

The Commons was established and aims to “Act as a blueprint that anybody can use. The mission is wholeheartedly to authentically create a hub which showcases Denver’s commitment to the entrepreneurial community.” – Spot on statements on a remarkable space.

Shuler also had encouraging words for our company and his insight into interactive technology: “The market is demanding new and progressive ways of connecting with people. What I’ve seen is that the standard marketing techniques are pretty tapped out. The market demands for something to change and be more progressive and Experiential Design does that because it connects to people on a more human level – it taps into your senses, your emotions and your sense of time and space. Experiential Design tends to resonate with people a lot quicker. It spikes out of the status quo. Experiential Design takes you out of what is the day to day and the normal and gets you thinking a lot bigger, more creatively, and it creates a lot more platform for opportunity to expand your brand.”

We asked for his insight on what blend of skills best dictates success in our industry and for entrepreneurs as a whole: “A skill that is very important is to pay attention to what the market is demanding. Take your skill set, your knowledge, your expertise and supply what the market needs. If you’re able to be flexible and pivot and think big I think that’s a huge need especially for folks in Experiential Design.

He also had some warm words on our history together: “It’s been really fun to get to know the Alt Ethos team. I’ve loved the experience of taking what technologies we have on our own campus and overlaying it with the Alt Ethos ideas and seeing what happens from it. It’s been really fun to think creatively and think big on how we can explore the technology.”

Thank you Jesse and all at the Commons. Here’s to many successful times ahead.

Matt Maes is a Denver animator focused on immersive and interactive technology. He is Chief Influence Officer of Alt Ethos, Ltd and is also an executive member of the nonprofit organization Denver Arts and Technology Advancement (D.A.T.A.)