Alt Ethos’ CEO Ethan Bach named Westword’s 100 Colorado Creatives 4.0
“An entrepreneur with an eye on the future’s future, Ethan Bach and his crew specialize in experimentation with digital media and virtual reality — projected in domes, across walls and on interactive screens — in his search for the next big thing in visual technology. And as the guiding light at two startups — the media studio Alt Ethos Ltd. and Denver Arts + Technology Advancement, a nonprofit that provides residencies for new-media artists — Bach is interested in connecting with audiences through mind-blowing imagery and technological tricks of light. Catch him if you can, as he answers the 100CC questionnaire.”
We are honored that our CEO, Ethan Bach is recognized as Westword’s 100 Colorado Creatives 4.0. Bach moved to Denver three years ago to start our two organizations – Alt Ethos and Denver Arts + Technology Advancement (DATA). He built our teams through a collaborative structure and a vision for how humans can find a greater connection with each other through creative technology. Bach’s hope is to become more involved with urban planning design, public and private organizations, and leave his mark on Colorado by invigorating the creative economy through the DATA and Alt Ethos.
Our favorite highlights:
Westword: What (or who) is your creative muse?
Ethan Bach: My current creative muse is the vision of a humanity with a bright future. I am driven by the idea that humans are in a state of evolution. I participate in the exploration of human communication through using creative technology in ways that expand connection and consciousness.
Westword: What’s your best or favorite accomplishment as a creative?
Ethan Bach: My current work — building two creative organizations, Alt Ethos and Denver Arts + Technology Advancement (DATA) — is my favorite accomplishment as a creative to date. These sister organizations were created on the same day, and both continue to grow and expand.
Kudos to our CEO who is responsible for holding the vision of the company, providing strategic leadership by working with the Members and other management to establish long-range goals, strategies, plans, and policies. He models our company’s culture, builds and leads the executive team, and drives the company to success. Read more here.
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to many other facets of social interaction. 
The marriage of technology and art comes more easily to the members of Alt Ethos than it does to most. That’s their biggest obstacle at the moment— convincing people that technological art can be just as reliable as the computers we keep in our pockets every day. What puts them on the path to success is their desire to provide education to those who are skeptical or wary, as well as their eye-catching and engaging installations. Just in the first month of this year, Alt Ethos provided unique experiences at two separate parties— the Meow Wolf artist mixer and Moxie’s Dark Fairytale event. Next month they will represent Colorado at a small business showcase in Washington D.C. and as soon as they return they’ll be working (through DATA) on their annual international artist-in-residency program for digital dome projection.
images and light onto an exterior mural. The mural artist will work with Alt Ethos to envision a collaborative design in the hopes that Alt Ethos’ projections may illuminate the mural in an enriching manner as well as light it up at night when mural art is not appreciated as much. “We want this to be a one-of-a-kind experience for people,” Layman commented, “and the challenge of making it permanent is part of the joy of doing it.”