While the connection fostered by these interactive experiences fuels our artistic souls, these creations have real-world fiscal benefits to companies. They offer scalable options, deeper engagement and retention, and unique opportunities for viral marketing in ways that are more effective than traditional mediums.
“Art galleries and museums have realised that built-in opportunities for “user-generated content” (UGC) can be profitable; as the artist Dena Yago wrote in a 2018 essay, “a company’s marketing plan may include a UGC campaign that broadcasts a call to action, or CTA … this response is often the creation of more content – the posting of selfies, photos and videos.”
Alt Ethos is excited to be amongst these talented leaders in creating interactive and immersive projects. When you’re considering where your budget goes for the next event or long-term project, look to us to create mind-blowing immersive experiences that will bring you an ROI you can proudly report back to your stakeholders. We love to use technology to explore how we can engage wonder and create unexpected joy and connection. View more of our work on immersive projects and events around the country and world.
“An entrepreneur with an eye on the future’s future, Ethan Bach and his crew specialize in experimentation with digital media and virtual reality — projected in domes, across walls and on interactive screens — in his search for the next big thing in visual technology. And as the guiding light at two startups — the media studio Alt Ethos Ltd. and Denver Arts + Technology Advancement, a nonprofit that provides residencies for new-media artists — Bach is interested in connecting with audiences through mind-blowing imagery and technological tricks of light. Catch him if you can, as he answers the 100CC questionnaire.”
We are honored that our CEO, Ethan Bach is recognized as Westword’s 100 Colorado Creatives 4.0. Bach moved to Denver three years ago to start our two organizations – Alt Ethos and Denver Arts + Technology Advancement (DATA). He built our teams through a collaborative structure and a vision for how humans can find a greater connection with each other through creative technology. Bach’s hope is to become more involved with urban planning design, public and private organizations, and leave his mark on Colorado by invigorating the creative economy through the DATA and Alt Ethos.
Our favorite highlights: Westword: What (or who) is your creative muse? Ethan Bach: My current creative muse is the vision of a humanity with a bright future. I am driven by the idea that humans are in a state of evolution. I participate in the exploration of human communication through using creative technology in ways that expand connection and consciousness.
Westword: What’s your best or favorite accomplishment as a creative? Ethan Bach: My current work — building two creative organizations, Alt Ethos and Denver Arts + Technology Advancement (DATA) — is my favorite accomplishment as a creative to date. These sister organizations were created on the same day, and both continue to grow and expand.
Kudos to our CEO who is responsible for holding the vision of the company, providing strategic leadership by working with the Members and other management to establish long-range goals, strategies, plans, and policies. He models our company’s culture, builds and leads the executive team, and drives the company to success. Read more here.
The views, information, and opinions expressed in this blog are those of the authors and do not necessarily reflect the official position or policy of Alt Ethos and its employee.
We reserve the right to delete, edit, or alter in any manner we see fit blog entries or comments that we, in our sole discretion, deem to be obscene, offensive, defamatory, threatening, in violation of trademark, copyright or other laws, of an express commercial nature, or otherwise unacceptable.
Alt Ethos is honored to be recognized by 303 Magazine as Denver Artists to Watch 2018. We started this company to band together and create art infused with creative technology that is bigger and better than we could have achieved on our own. Together we create engaging environments by transforming physical spaces into shared interactive experiences that meld various forms of light and sound into creative technology. Our goal is to create moments that disrupt, engage, and inspire that help to elevate museums, public places, events, and others. Please see our write-up below.
You can read the entire article here
Light displays are no longer exclusive to live concerts—they are being used to create ambiance, mood and improve engagement to many other facets of social interaction.Alt Ethos is a talented group of artists and computer programmers who spend their time “cultivating memorable experiences that disrupt and inspire.” Ranging in age from early 20s to mid-40s, Ethan Bach, Zac Layman, Eric Davis, Paul Elsberg and Amy Lynn Herman each bring their own set of unique skills to the group. “We are trying to create things that are memorable,” Elsberg explained. “Why create things that are memorable? So they can help people find meaning, they can sneak back up on them. I think of really good conversations months or years later and it resonates with me in a new way. And I think that the desire to create art or technology, but really an experience, is the same. It’s about creating a disruptive moment that gets you out of yourself and comes back to you over and over.”
These experiences Alt Ethos designs and curates come in the form of virtual reality programs, projection mapping, digital dome projection and temporary light displays. Each one is particular to the experience Alt Ethos wants to amplify or draw attention to, which makes their style hard to pin down. Much of their energy this coming year will be focused on digital dome projection, where they are casting images or videos onto a half-sphere ceiling [through] the nonprofit that founding member Bach started called Denver Arts and Technology Advancement, or DATA.
The marriage of technology and art comes more easily to the members of Alt Ethos than it does to most. That’s their biggest obstacle at the moment— convincing people that technological art can be just as reliable as the computers we keep in our pockets every day. What puts them on the path to success is their desire to provide education to those who are skeptical or wary, as well as their eye-catching and engaging installations. Just in the first month of this year, Alt Ethos provided unique experiences at two separate parties— the Meow Wolf artist mixer and Moxie’s Dark Fairytale event. Next month they will represent Colorado at a small business showcase in Washington D.C. and as soon as they return they’ll be working (through DATA) on their annual international artist-in-residency program for digital dome projection.
Their largest project so far this year will culminate in November in old town Fort Collins,, where they will continually project images and light onto an exterior mural. The mural artist will work with Alt Ethos to envision a collaborative design in the hopes that Alt Ethos’ projections may illuminate the mural in an enriching manner as well as light it up at night when mural art is not appreciated as much. “We want this to be a one-of-a-kind experience for people,” Layman commented, “and the challenge of making it permanent is part of the joy of doing it.”
The views, information, and opinions expressed in this blog are those of the authors and do not necessarily reflect the official position or policy of Alt Ethos and its employee.
We reserve the right to delete, edit, or alter in any manner we see fit blog entries or comments that we, in our sole discretion, deem to be obscene, offensive, defamatory, threatening, in violation of trademark, copyright or other laws, of an express commercial nature, or otherwise unacceptable.
Our favorite highlights:
to many other facets of social interaction. 
The marriage of technology and art comes more easily to the members of Alt Ethos than it does to most. That’s their biggest obstacle at the moment— convincing people that technological art can be just as reliable as the computers we keep in our pockets every day. What puts them on the path to success is their desire to provide education to those who are skeptical or wary, as well as their eye-catching and engaging installations. Just in the first month of this year, Alt Ethos provided unique experiences at two separate parties— the Meow Wolf artist mixer and Moxie’s Dark Fairytale event. Next month they will represent Colorado at a small business showcase in Washington D.C. and as soon as they return they’ll be working (through DATA) on their annual international artist-in-residency program for digital dome projection.
images and light onto an exterior mural. The mural artist will work with Alt Ethos to envision a collaborative design in the hopes that Alt Ethos’ projections may illuminate the mural in an enriching manner as well as light it up at night when mural art is not appreciated as much. “We want this to be a one-of-a-kind experience for people,” Layman commented, “and the challenge of making it permanent is part of the joy of doing it.”