Pitching new and experimental engagements with your audience to your boss or client is no easy task, especially when your organization is unfamiliar with experiential design. In the experience economy, inspiring your audience with disruptive media can amplify your impact in monumental ways but too often ideas fail to come to fruition. So how can we advocate for creating engaging environments more effectively to our boss?
Understand your boss’ perspective For starters, striving to become more aware of the aspects of the business, specific strategies and endeavors, and opportunities for growth that your boss values is a step in the right direction. Likely, you are already intimately involved in many of these efforts but it can help immensely to put yourself in their shoes to see the organization from their eyes as best you can.
Say your boss is trying to create a campaign for a specific holiday to boost revenues. Then coming up with an experience that ties the celebration of that day to your product like Molson’s The Beer Fridge celebrating Canadian Federation Day is a great place to start.
Find a Big Hairy Audacious Goal (that’s tied to the quality of experience) Be prepared to connect the benefits of an improved experience to your goals as an organization. Where are you headed and what are your key performance indicators on the path to getting there? Great experiences come from big hairy audacious goals that require creative thinking and unconventional methods to create a memorable experience.
…And Solve It Map out the goal and how creating a memorable experience for your audience will get you there. Make sure to consult any experts within your organization that have an intimate stake in this goal to garner further understanding.
Working with a well-defined goal hand in hand alongside creative and marketing resources expedites the process to collaboratively developing a concept incorporating marketing strategies, innovative technology, and beautifully fabricated objects that accomplish said goal.
Ask questions to clarify with the experience designers any places where you aren’t clear. We’re here to help you to illustrate the experience inside and out with grace.
Experiential Marketing can have profound impacts on the bottom line for big and small companies alike. For instance in the six months immediately following Redbull’s World Record Stratos Freefall, sales rose 7% to $1.6 billion in the U.S., according to research firm IRI.
Plan how to measure the results Defining strategies to measure impact provides assurance that through studying the effects of the experience, you’ll ensure this is a sound investment of your organization’s money, time, and energy. When creating an interactive environment, there is a massive opportunity to connect the sensors that allow audiences to control various forms of light and sound to record and report their measurements as quantitative and actionable insights.
For Old Navy’s 20th Birthday their #Selfiebration wall generated 640 million twitter impressions, 13,669 contest entries, and 17,498 uses of the tag #Selfiebration.
Connect the experience to your digital presence In the information age, a majority of organizations are utilizing websites, social media, and other digital technologies to connect with their audiences online. Stepping outside the comfort zone of online marketing strategies into designing an experiential physical environment opens a whole new realm of possibilities to intertwine the two realms. In this case it’s important to illustrate the connection between the existing endeavors online and how this environment will galvanize more sharing on social media, more searches on google and more marketing qualified leads, subscribers, etc.
Refinery29 brought their imaginative spirit into the real world through 29Rooms an experience that connected 29 of their digital partners with audiences and created a plethora of highly shareable content that circulated throughout the web.
Visuals, Visuals, Visuals So now we have a great idea and a plan to measure its effectiveness. With all this legwork your almost prepared for a great pitch, but there’s one more key concept we’ve discovered along our travels. Developing visual materials of the idea is essential to stimulating the imagination of your boss. We commonly curate pinterest boards to assist with ideation but there is also a well of information from searching both Creative Applications and Vice’s Creators.
-by Paul Elsberg
Check out Alt Ethos’ Projectsfor examples of how experiential exhibitions, temporary or permanent, can excite a range of audiences.
Alt Ethos invites you to our first open house in our new office/production studio. Come celebrate with us at the Prism Workplaces facility-wide open house to take in the work of talented artists, designers, and creatives. We are grateful to be a part of this community as we continue to expand our organizations into new possibilities. The open house will be held on Friday, November 3, 2017 from 5:30pm to 11:30pm at Prism Workplaces 999 Vallejo Street, Denver Colorado. Alt Ethos is located through entrance 2 at space #30.
A sneak peek photo from moving weekend.
Meet the team and see a showcase of our work. Please click “Going” on the Facebook event page. We are delighted to share our new space with our sister nonprofit organization, Denver Arts + Technology Advancement (DATA).
I have listed some recent highlights of activity below:
Check out the new office!
Say hello to our new Project Manager, Amy Lynn Herman!
Creative Startups Accelerator. Albuquerque, New Mexico
Alt Ethos creates engaging environments that transform physical spaces into shared interactive experiences that meld various forms of creative technology into compelling stories. This creates moments that disrupt, engage, and inspire.
Our team has recently been able to join in some of the most prestigious and enlightening events which have opened our eyes to new ways of thinking and helped to create a stronger connection with the creative tech community.
Founded in 1996, the Society for Arts and Technology (SAT) is a transdisciplinary center for research, creation, production, training and dissemination dedicated to developing and conserving digital culture. North America’s first Living Lab, the SAT specializes in immersive environments, the use of high-speed networks and experience design.
With the aim to create tangible, all-encompassing audiovisual experiences, the Satosphere is the first permanent immersive theatre devoted to artistic development. The dome, which puts the audience at the center of the works, forms a 360-degree spherical projection screen that can accommodate up to 350 spectators.
This year focused on explorations of total body immersion inside of digital spaces, experiencing technology on direct sensory levels. A few examples: Atau Tanaka, Professor of Media Computing at Goldsmiths University gave a talk on The Body as Musical Instrument, illuminating his method of translating gestural interaction to audio signals. For those curious, Atau’s performance at TEDxPantheonSorbonne may be found here.
Currents New Media Festival
On June 10th our team traveled to Santa Fe to experience Currents New Media 2017. Currents brings multidisciplinary artists from across the planet to exhibit VR/AR/MR creations blending experimental and psychological expression through immersive, interactive technology.
Currents began as a project in 2002 intended to bring together video and New Media artists who at the time had few places to exhibit. Since then the festival has grown in the number of artists and mediums – Now featuring Virtual Reality, projection mapping, robotics, sensor integration and beyond.
For 15 consecutive years Mariannah Amster and Frank Ragano have curated this event under their nonprofit Parallel Studios. Such an event is only possible with a diverse network of multitalented artists from across the globe, creating a radical melting pot of new concepts.
GlobalMindED
On June 23rd, Matt Maes – CIO participated in the GlobalMindED Tech Track “Virtual Reality, Augmented Reality and Mixed Reality: Opportunities in Education” alongside Julien Lynge of Arch Virtual and the DaVinci Institute and Sandi Mays of the Zayo Group.
The GlobalMindED movement is about access, equity and opportunity for First Generation to College and underserved populations, those who work with them and those who want to hire a diverse talent pipeline. At our annual conference, we convene thought leaders from all backgrounds and industries to support educational innovators who are setting a new standard for inclusive leadership.
The opening reception began at 9:00am led by Futurist and Executive Director of the DaVinci Institute, Thomas Frey who explained the cataclysmic economic shift which will be brought on by driverless vehicles. Automobile accident rates will plummet. The need for driver’s insurance will become obsolete. Intersections will operate only as a junction rather than a stopping point as cars move harmoniously past each other.
The second panel, Personalized Learning: Students at the Center was led by Dr Bena Kallick, program director of Eduplanet 21 featuring Superintendent Jeff Dillon of Wilder School District, Teacher Jody Ordoñez of Vista High School and Principal Dr. Bertie Simmons of E.L. Furr High School. This discussion revealed the merits of student led programs and the technologies which make this new methodology possible. The new generation of learners are increasingly curious and are growing to depend less and less on the role of an authoritative leader to pass on knowledge. Our technology has grown hand in hand with us to the point where lesson plans may be gained from sources such as Wolfram Alpha, Khan Academy, Youtube and so on.
The Tech Track began to fill up at 11:10am as many from the previous panel in Court C remained and others filed inside. Lynge, Mays and Maes (not related) then hosted a discussion rich in topics ranging from basic to interestingly advanced. We first began with introductions and each of our most recent projects and moved into intriguing topics such as the social dynamics of VR, whether AR or VR is more effective in the classroom and VR conferencing.
Eyeo Festival
Most recently Paul Elsberg – CSE attended the Eyeo Festival held from June 26th-29th.
Since its inception in 2011, the team behind the Eyeo Festival has been inspired by the notion that this decade presents an exceptionally exciting time to be interested in art, interaction, and information. The way we experience all three is changing. The way all three interact and overlap is quickly evolving. Easier access to powerful tools and technologies continues to increase. What data is, where it comes from, and how we utilize it, looks different than ever before.
On Thursday, July 27th 5:30pm – 7:30pm at the Commons on Champa’s Innovation Lounge Elsberg will be leading second installment of Denver Arts + Technology Advancement Hacksters – Hackster.io Fusion 360 Demo and Eyeo Festival In Review – Presented by Hackster.io, Autodesk and Alt Ethos! We will be going over how to approach using Autodesk Fusion 360’s modeling capabilities to design object enclosures. We will also be covering insights from the international Eyeo Festival, a conference featuring professional creative technologists at the forefront of the industry. You may RSVP for the event here:
We are very pleased to bring back lots of amazing insights from Eyeo Festival, an international conference for professionals at the epicenter of creative technology. You can check out the speakers and more information at the festival websitehttp://eyeofestival.com/.
Matt Maes is a Denver animator focused on immersive and interactive technology. He is Chief Influence Officer ofAlt Ethos, Ltd and is also an executive member of the nonprofit organization Denver Arts and Technology Advancement (D.A.T.A.)
Alt Ethos and the Fort Collins Museum of Discovery invite you to the grand opening of Soundscape, a real-time audio/visual experience. Step into this immersive exhibit where physical presence creates music and live visuals. The opening coincides with FCMoD’s David Bowie LaserDome event. Tickets for the LaserDome can be purchased here. The opening event is free and open to the public with hor d’oeuvres and non-alcoholic beverages provided alongside a cash bar. The opening will be held on Saturday, June 24, 2017 from 7pm to 10:30pm at the Fort Collins Museum of Discovery.
As you walk through the Music and Sound Lab a mysteriously glowing room catches your eye. Out of curiosity you step inside and soon discover that your position inside the room is creating music in real time. The intimate scale of the room widens below you as you walk suspended in space. The wall pulsates over your coordinates on the floor. As the moments pass, others join in creating an ensemble of organic sound.
This exhibition was conceived through the collaboration of Alt Ethos Experiential Design studio and staff at the Fort Collins Museum of Discovery. Alt Ethos custom designed this interactive exhibition to create a meaningful experience for patrons to learn, reflect, and have fun through hands-on explorations. Visitors control a multichannel sound system and projection-mapped visuals through physical movement.
The Fort Collins Museum of Discovery (FCMoD) is a history and science museum filled with interactive exhibits and fascinating artifacts which tell the stories of Northern Colorado. The museum creates meaningful opportunities to connect body movement to sound through hands-on and collections-based explorations in science and culture.
Alt Ethos is an experiential design studio that synthesizes digital and physical environments into unexpected realities. Alt Ethos are artists, designers, and engineers creating innovative projects for the modern world. They meld various forms of light, sound, and creative technology into shared interactive experiences.
Please join us for the opening of Soundscape, an instrumental environment exhibition. This unique exhibition changes the ways in which we view music and exploration in museums. The opening will be held on Saturday, June 24, 2017 at the Fort Collins Museum of Discovery at 408 Mason Court, Fort Collins, Colorado.
Matt Maes is a Denver animator focused on immersive and interactive technology. He is Chief Influence Officer ofAlt Ethos, Ltd and is also an executive member of the nonprofit organization Denver Arts and Technology Advancement (D.A.T.A.)
We have a number of exciting updates to share; We’ve begun on site installation of our new Fort Collins experience, our CEO Ethan Bach and CSO Paul Elsberg have submitted two exciting topics for this year’s Denver Startup Week and Elsberg will be leading an ongoing Hackster.IO workshop. Let’s go into detail on each.
Fort Collin Museum of Discovery
We left off last in excited conceptualization of how this project would take place. Since then the test version of our Fort Collins installation has taken wings; We’re now ready to reveal the beta version of our newest creation: An interactive audio/visual exhibit which allows visitors to create music simply by walking into the space.
We achieve this with 4 Epson projectors, 6 Behringer speakers and 2 Kinect sensors mounted to the ceiling, 1 SkyLake 6700 Quad Core and 1 Lenovo ThinkCenter M715Q AMD Pro computer. The audio/visual elements are generated through a system utilizing TouchDesigner, Processing and Max/MSP. Processing both passes data to TouchDesigner 1. Through OSC and Max/MSP and 2. Video to Spout, an inter application video program.
Learning a new instrument can be difficult for a number of people. The aim of this exhibit is to provide an easier approach to musical creation, lowering the barrier to entry for visitors to participate.
Based on our surveys we’ve observed a mix of behaviors among visitors of the space. Age, gender, family and group size, exhibit, etc. play a part in determining preference towards individual or group interaction, and desired amount of time spent interacting.
Our vision is to bring diverse groups of people together who may never meet, all within a whole new context of creativity. Our goal is to make it as easy and pleasurable for those familiar with music to enjoy it in a new way and create an easier approach for newcomers. Housed within the audio exhibits, we aim to provide a unique gathering point for visitors to interact with each other in a brand new way.
As you step inside the space waves of color glide across the floor, mirrored by traces of light dancing across the wall, beckoning you to enter. A red dot appears below your feet as you realize that your position is being tracked from above. Beats and tones are generated, waves feathering past you and into the distance. The wall ebbs and shifts to your movement on the floor. Speakers covers you with a song that is made of your movement. As more begin to follow inside, the space reacts as you create music in synchronization.
On Monday, May 22nd we began the on site installation at the museum. The first day entailed physical preparation of the space, placement of projectors and Kinects, and computer calibration. Today we plan to install the Behringer speakers all to create a truly immersive and interactive experience. We’re aiming for a soft public launch on June 9th.
We also announce Paul Elsberg as an instructor of a continuous Hackster.io Meetup sponsored by DATA and Alt Ethos. Hackster is an online community dedicated to learning hardware. By this they mean building analog systems which connect human action to digital reaction. In their own words:
Hackster helps people everywhere learn how to design, create and program Internet-connected hardware. By bringing together our network of close to 200,000 engineers, makers and hackers, 90 technology partners, and 100 Hackster Live ambassadors, we hope to support the creation of technologies that impact meaningful issues, such as a healthy environment, wildlife preservation, and our own welfare.
We are excited to play a part in giving new tools to future creators. You can sign up for Elsberg’s workshop here: https://www.meetup.com/hacksterdenver/
Both our CEO, Ethan Bach and CSE, Paul Elsberg have submitted talks for Denver Startup Week. Both are seeking votes for the opportunity to present these talks. Denver Startup Week is an open week celebrating and enhancing entrepreneurship beginning September 25th which we are proud to be a part of for our second year.
Building A New Paradigm with Collaborative Business Models
Creating a self-driving supportive organization that fosters leadership and personal evolution to achieve the highest success for the company is one of the drivers behind Bach’s joint venture organizations. Backed by over thirty years of experience in personal transformation, mentorship, and leadership, Bach sets out to create a new kind of company culture where the focus is as much on vision and inspiration as professional development and deliverables. Bach offers real-life strategies and solutions followed by an open dialogue driven by unanswered questions around creating a new paradigm in business. Vote for Bach’s talk here: https://www.denverstartupweek.org/panel-picker/3298-building-a-new-paradigm-with-collaborative-business-models
Designing with Art and Technology for Local Communities!
What if artful expressions of technology could strengthen our sense of community, bringing us together in local areas rather than fragmenting us further into our digital lives? To captivate with creative technology requires an understanding of the vision, context, users, and interactions that connect communities to spaces. At the forefront of emergent media, a panel of explorers will discuss how experiential design is essential to their creative process as a means to navigate an ever growing landscape of technological possibilities. Vote for Elsberg’s talk here: https://www.denverstartupweek.org/panel-picker/3264-designing-with-art-and-technology-for-local-communities
Matt Maes is a Denver animator focused on immersive and interactive technology. He is Chief Influence Officer ofAlt Ethos, Ltd and is also an executive member of the nonprofit organization Denver Arts and Technology Advancement (D.A.T.A.)
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