In this week’s episodes, we will discuss the race between AR and VR and its impact on smartphone
market and there is a major disruptor this week with new technology from Humane that will blow your mind!
Hi there! I’m Ethan Bach, and I’m thrilled to be coming to you from Alt Ethos, a Metaverse, and Experiential Design Studio in our weekly roundup. In under 5 minutes, we’ll be giving you the latest Metaverse, XR, and Web3 news to keep you ahead of the curve.
Today we’re talking about the ultimate showdown between AR and VR. These cutting-edge technologies are changing the way we interact with the world. Although the influence has been slow due to hardware and technology development for wearables, with the help of ai we are sure to see the technology and designs change significantly in the near future.
Alright, so, VR has been owning the market so far in this race, with big hitters like Sony, HTC, and Meta with Oculus dominating the market. But headset sales still pale to comparison of other tech adoption such as smartwatches. But the tables may turn soon, as AR is expected to see the highest growth rate over the forecast period. Plus, Apple is gearing up to release AR glasses that could shake up the market later on this year.
The race for AR is that it’s predicted to disrupt the smartphone market and in smartphone adoption of over 1 Billion sold in just 2022 in a USD $485 billion industry. At a time when Oculus has sold 20 million headsets total, Moving into the smartphone market is currently the big race.
Mixed reality or MX is the best of both worlds, seamlessly blending the real and virtual worlds. It’s getting more and more popular, with devices like the Oculus Quest Pro and Microsoft HoloLens taking the lead. Other companies like Magic Leap, HTC, and Varjo are also making waves in the mixed-reality space.
While all three technologies have their place, we predict that AR and mixed reality will have more use cases and be more widely adopted among the general public than VR. We see VR for more specific cases such as medical and surgery and gaming. The future of VR, AR, and mixed reality is still unknown, and we can’t wait to see what happens over the next few years
OR in the next few months!
Check this out,
if you have not seen this – holy cow – this is a game changer! we’re going to talk about a newer company getting attention this week called Humane and their innovative approach to technology.
Humane is developing a wearable device that utilizes AI that combines a camera, sensor, and projector into one small package and acts as your personal AI assistant. You wear it on your lapel!! This device is designed to enable people to interact with technology in a more natural and intuitive way without constantly staring at a screen or having cramped fingers and horns growing in our necks! This device can capture images and videos, detect a user’s movements and gestures, and project content on any surface.
What makes Humane unique is their approach to design. They focus on creating technology that respects users’ privacy. Not sure we can say the same for Meta’s and Rayban’s Smart Glasses which put privacy at risk.
They are challenging the status quo of tech, design, and AI. and showing that it’s possible to create technology that’s both innovative and responsible. And watch out Apple!, they are here to disrupt in the smartphone industry – so, check this out! This demonstration that happened via a Ted talk given by Co-Founder Imran (EEm-ran) Chaudhri (Ch-AW-da-ri) has this guy answering a phone call from his hand and like the Babblefish of the Hitchhikers Guide to the Galaxy, it translated languages in real time!
Chaudhri (Ch-AW-da-ri) says
“The future will not be held in your hand and it won’t be on your face either. The future of technology may almost be invisible. ”
We loved his presentation and man, Chaudhri’s (Ch-AW-da-ri) demeanor is so badass. We recommend you keep your eye on him and Humane as the next few years will really get exciting to see what comes next.
Thanks for tuning in to our weekly roundup of the latest in XR, Metaverse, and Web3 news. Before you go, make sure to hit that subscribe button so you never miss an episode. And don’t forget to leave your thoughts in the comments below!
Next week, we have something special in store for you. We’ll be reviewing this Unreal Engine Metaverse a look at the Reality Innovators Network networking event. Trust us, you won’t want to miss it. See you next week for another exciting episode in under 5 minutes.
As the metaverse blasts off into mainstream use, businesses have a fantastic opportunity to join in and launch dazzling virtual experiences. Our years of work with top clients in the Metaverse—like Loreal, Anythink Libraries, and blockbuster Vikram Movie–have equipped us to help you understand what it takes to construct memorable design elements within this new frontier. Through meaningful interactions with users and digital objects, your business can establish itself as an innovator in brand marketing unlike any other! So let’s take a look at some of the key components necessary for successful metaverse creation so that your audience is consistently captivated by what they see.
1. Navigation: One of the most important aspects of metaverse design is creating a clear and intuitive navigation system. This includes everything from how users move around the virtual space to how they interact with objects and other users. In order to create a seamless and enjoyable experience, it’s essential to make navigation as intuitive as possible, using clear visual cues and straightforward controls.
2. Interactivity: Another important aspect of metaverse design is interactivity. A key goal of any virtual experience is to make users feel as though they are truly a part of the environment. This means designing experiences that are not only visually immersive but also interactive, allowing users to engage with the virtual space and other users in meaningful ways.
3. Branding: The metaverse is also an excellent opportunity for businesses to showcase their brand in a new and exciting way. To make sure that the brand is consistent and memorable, it’s important to incorporate your brand’s colors, images, logo, and messaging throughout the virtual experience.
4. Accessibility: To truly revolutionize the Metaverse, we must make sure it is accessible to everyone. That’s why our team puts inclusivity first and foremost when designing experiences: from users with disabilities who need a bit of extra help navigating their way through the experience; to those living far away who access this world via a web browser or phone.
5. Innovation: The metaverse is a relatively new and constantly evolving medium, which means that there’s a lot of room for innovation in terms of design and user experience. Staying up-to-date with the latest trends and technologies, and experimenting with new ideas can help you create truly unique and engaging virtual experiences for your business.
By harnessing the power of the Metaverse, Alt Ethos can help businesses create a captivating virtual world for their audience. From platforms with high resolution, ingenious navigation, and interactions to enhance user engagement; let us make your brand’s experience truly unique in today’s ever-evolving digital landscape. Partner with us to take your business into the future!
The concept of a “metaverse” has been around for decades, but in recent years, advancements in technology have brought it closer to becoming a reality. The metaverse is essentially a virtual world where users can interact, play, and even live in a fully immersive and interactive environment. While the metaverse is still in its infancy, the potential for the future of entertainment is enormous.
One of the key benefits of the metaverse is that it allows for limitless creativity and experimentation in the realm of entertainment. In the physical world, there are many constraints and limitations on what is possible to create and experience. But in the metaverse, anything is possible. From virtual reality theme parks to interactive movies and games, the opportunities for entertainment are endless.
Another major benefit of the metaverse is the potential for increased social interaction and connection. In the current online world, socialization mainly happens through screens, which can make it feel impersonal and isolating. But in the metaverse, users will be able to meet and interact with others in a more natural way, creating a deeper sense of connection and community.
The metaverse also has the potential to revolutionize the way we consume and interact with media. Instead of passively watching a movie or TV show, users will be able to actively participate and become part of the story. This could lead to a more engaging and personalized form of entertainment, where the user’s choices and actions have a direct impact on the outcome of the experience.
Despite all the exciting possibilities of the metaverse, there are also some concerns and challenges to overcome. One major issue is the potential for addiction, as the metaverse could provide a more engaging and immersive form of entertainment than the physical world. Another concern is the potential for a lack of privacy and security in the metaverse, as users share personal information and potentially sensitive data.
In conclusion, the future of entertainment in the metaverse is an exciting and limitless prospect. It has the potential to revolutionize the way we create and consume entertainment, and bring people together in new and innovative ways. While there are concerns and challenges to overcome, it’s a glimpse of the future that can’t be ignored. As technology continues to evolve, the metaverse may soon become a place where people go not just to play, but to live and work. With the advancements in technology and the integration of 5G networks, the metaverse will become more accessible and the boundaries between the virtual world and the real world will be blurred.
It’s exciting to see how the technology will continue to evolve, and how entertainment in the metaverse will shape the way we interact, socialize and consume media in the future.
Themed Future-Proofing Museums & New Realities, the New Mexico Association of Museums (NMAM) will offer their annual conference in an innovative, live-streaming format. Alt Ethos experiential design studios hosts NMAM’s 2020 virtual event. Alt Ethos’ CEO, Ethan Bach will present at the conference, as will his 14-year-old daughter who will hold a demonstration in Minecraft. Over 40 talented speakers in the Museum industry will present at this year’s annual conference. The conference is held November 4-6, 2020. Registration for the conference starts at $38 . You can register here.
The conference theme, Future-Proofing Museums & New Realities, will explore the process of anticipating, coping, and preparing for future impacts beyond our immediate control. Changes in our world, including climate change, technological advances, shifting demographics, and a global pandemic are transforming all aspects of museum and cultural work, from marketing and fundraising, policies and procedures, and collections management, to visitor experience. NMAM, a professional interest group for the museum field, isleading by example as they continue to provide their network with professional development and support. Museums are faced with site closures, staff reductions, budget cuts, and even the specter of permanent closure. According to NMAM President Adrienne Trunk Boggs: “We cannot allow this to happen in New Mexico. Museums are key to our social recovery from Coronavirus. The nature of how we serve our communities must evolve to ensure that museums remain relevant for the next seven generations.”
Alt Ethos’s CEO, Ethan Bach will speak on technology, museums, and the future. He has a long history with NMAM and it’s partners. Bach served at the Institute of American Indian Arts for over ten years with his most recent role as the Digital Dome Director where he led 360 research and education at the Digital Dome @ IAIA. Bach also provided media consulting and services for the New Mexico Department of Cultural Affairs during his time living in Santa Fe.
The featured keynote address will be delivered by noted Chicana writer and cultural activist Denise Chavez and the full program includes half-day workshops, interactive networking opportunities, a variety of streaming multimedia productions, a virtual expo and tech showcase for vendors and sponsors, and live sessions on a variety of themes, including online learning, planning for continued disruption, human rights, and cultural equity. The program will culminate with live virtual exhibit tours. “It’s an honor to collaborate with NMAM to ease them into their first virtual conference.
The New Mexico Association of Museums (NMAM) Annual Conference is held November 4-6, 2020. Basic Registration for the conference is just $38. You can get your registration here.
Alt Ethos is proud of announcing a collaboration with High Plains Library District to start creating terrains and environments for educational robots. We can’t tell you all the details yet, but we can tell you that our initial concepts include an augmented sandbox that will allow users to replicate other planets terrain a robot race track that simulates the Light Cycle races in the movie Tron by creating an LED floor and include obstacles and jumps. We will have more updates on this project as soon as we’re able to, so stay tuned to our social channels Instagram, Facebook, and Twitter for the latest updates.
Progress on the Meow Wolf Denver Building
Alt Ethos is right down the street from the new Meow Wolf location, so we get to see how rapidly it’s coming together. We are thrilled to see this come to life right in our backyard and excited to see this bring new life to Denver’s creative economy.
Check out this article by 303 Magazine documenting the progress so far.
Talking to Strangers Can Improve Your Mood!
A body of research has shown that we might be short-changing our own happiness by ignoring opportunities to connect with the people around us.
The mood boost of talking to strangers may seem fleeting, but the research on well-being, scientists say, suggests that a happy life is made up of a high frequency of positive events. Even small positive experiences — chatting with a stranger in an elevator — can make a difference.
Alt Ethos focuses on creating experiences that can facilitate connection and collaboration with every project.
Megan from Greeley, CO shared this with us after visiting our Musical Hopscotch installation with her family.
“We were very excited to have Alt Ethos do an installation in our town, and it did not disappoint. In addition to it being a beautiful piece in a space that welcomes beauty the interactive component creates a tiny community. Our son connected with complete strangers in a matter of minutes to play music together. We were all hopping around and laughing like kids. We hope to see more like these in our town and all over!”