You may have noticed that the term ‘metaverse’ has been buzzing recently. If you’re wondering why that is, as BBC states, “there is a huge amount of excitement about the metaverse among wealthy investors and big tech firms, and no-one wants to be left behind if it turns out to be the future of the internet.”
The metaverse’s powerful decentralizing potential has been a prediction even before Mark Zuckerberg’s recent announcement, and the advent of the pandemic, which also plays its part in it. According to Reuters: “The accelerated interest in the metaverse can be seen as a result of the COVID-19 pandemic. As more people have started working and going to school remotely, there has been increased demand for ways to make online interaction more lifelike.”
The global changed circumstances along with increased demand suggests that the developing metaverse is on the near horizon.
We only need our mobile phones to remind us of technology’s significant strides in a short time. As Adage says: “Hardware is becoming more compact, quicker and more intelligent. Thanks to 5G, almost everywhere now has fast, dependable connectivity. In the metaverse, computer vision is becoming more intelligent, allowing for both visual and audible help. All of this contributes to the immersion of the experience, making the transfer of knowledge and experience more rewarding and human.”
As such, the metaverse goes beyond common associations like gaming…
… and is poised to impact several sectors like education and retail. As WSJ predicts: ”Real-world businesses will be able to participate in the metaverse as well by offering virtual versions of their bricks-and-mortar facilities, Unity’s Mr. Whitten says. With existing online stores, customers can read product descriptions and make purchases. In the metaverse, customers would be able to visit virtual retail outlets and try out products in 3-D and at full scale before buying.”
As any new technology brings with it its own changes, integrating the metaverse will open new avenues for the way both consumers and companies interact. AsForbes states: “Companies will need to transition their marketing strategies from online ad buys to existing in a shared, virtual economy. Companies will need to do market research on their new customers in the metaverse. How people act and what their preferences are in the metaverse could be totally different than how they behave and what they shop for in real life.”
The blog covers a range of sectors like Business, technology and culture of all the virtual worlds, including: realities and experiences of the Metaverse, 2D, 3D, mobile phones, VR/AR, games, MMORPGs, social networks, digital collectibles, esports; game design, Unity, Unreal, free-to-play (f2p), blockchain, and NFTs. His post‘What We Talk About When We Talk About the Metaverse’ also explores the meaning of the term ‘metaverse,’ how it has evolved, and what the future may bring.
Wikipedia Metaverse Definition.
The word “Metaverse” is made up of the prefix “meta” and the stem “verse”; the term is typically used to describe the concept of a future iteration of the Internet, made up of persistent, shared, 3D virtual spaces linked into a perceived virtual universe.
The Pathos Metaverse that Alt Ethos is launching.
Perhaps the most exciting aspect of this decentralizing technology is that it won’t just be one metaverse, but multiple, reflecting the unlimited creative potential and explorative possibilities of various entities. We’re honored to have been and continue to work with this unique technology through our metaverse design solutions. Our easy-to-use, dynamic, and engaging immersive platform provides exciting meeting places, magnetic events, and future-thinking hybrid-virtual-world solutions, pushing the boundaries of interactivity. To learn more about how your audience can create their own avatars and immerse themselves in your custom Branded World, please visit visit our metaverse branded solutions page.
On behalf of The Colorado Creative Industries (CCI) and Alt Ethos, we invite you to our virtual presentation “Global Creative Connection through Immersive Virtual Worlds” hosted in our new Pathos Metaverse, a 3D avatar platform, this Friday October 1st, 2021 at 2:00 PM MST
Alt Ethos Presentation: Come explore the future of art, technology, and global connectivity through virtual worlds from top creators and thought leaders in the immersive industry. The pandemic shot us into the future of digital engagement and immersive worlds. As some creatives quickly grasped the change to become known internationally, others were left confused. This talk will walk you through the history, present, and future of virtual worlds and how they will impact the global community, our professional lives, and our collective digital future. Speakers:
Julian Reyes, MC
Eric Dallimore, Moderator Panelists
Evo (Evonne) Heyning
Q&A from audience submitted in writing
Carlos Austin, Real-Time “In World (VR)” Live Multi-cam video switching and still photographer at Austin Photograph
Carlos is passionate about the arts with an emphasis on photography/video “in-world” TV production and emerging drone technology. An XR evangelist as this technology begins to mature. Helping create Broadcast television standards for capturing live events in virtual social platforms. Real-time switching live shows with a multi-camera setup. There are so many opportunities to communicate and educate the world through XR. 3rd Generation photographer and storyteller.
Ethan Bach, CEO Alt Ethos
Ethan Bach is the founding CEO of Alt Ethos: experiential design agency and Founder and Board Member of DATA (Denver Arts + Technology Advancement). Westword calls Ethan, “An entrepreneur with an eye on the future’s future.” Bach holds an MFA in Electronic Arts from Rensselaer Polytechnic Institute. Alt Ethos is an award-winning design company and has been recognized in CodaWorx Magazine; the Young Industry Professionals, and by the Mayor of Fort Collins.
Evo (Evonne) Heyning, Metaverse Media. Creative Executive Producer
Evo Heyning is an award-winning producer, technologist, founder and creator focused on the future of participatory media. Evo focuses on collaborative teams that work across fields, sectors, and platforms to create meaningful global endeavors. Evo has created virtual beings, worlds, and campaigns for 20 years. Evo produced major live streaming concerts and campaigns for the White House including the launch of the Affordable Care Act and virtual worlds for diplomacy, civic engagement, and nonprofit development.
Celeste Lear, Immersive Event Producer & Designer, XR Entertainment Specialist, Music & Sound Director, Host, VR Consultant
DJ Celeste is an entertainment & event industry professional with 15+ years of concert, festival & conference production experience. Immersive technology expert skilled in designing & executing cutting-edge events both physically, virtually, AND in Virtual Reality. First in a new wave of DJs who design their own stages & perform as avatars in VR Festivals and Nightclubs. Executive music direction, production & clearance for International, multi-media installation projects for UN & UNESCO, including a large-scale video mapping experience in Paris.
About Pathos Metaverse
Pathos Metaverse is a browser-based virtual world by Alt Ethos. For this panel, all of the speakers will be avatars in the Pathos Metaverse. Through live-action virtual cinematography, CCI participants will stream the event in real-time. Selected avatar audience members will also be in attendance and watching the entire production in the Pathos Metaverse.
Pathos Metaverse is an easy-to-use, dynamic, and engaging immersive platform. Pathos Metaverse provides exciting meeting places, dynamic events, branded virtual worlds, and future-thinking hybrid-virtual-world solutions, pushing the boundaries of interactivity.
eFlow is a fun and creative way for people to engage and connect while physically distancing. Whether at a drive-in event or virtual event this collaboratively creative platform can be easily branded or themed.
eFlow‘s platform is fully customizable – custom stamps, brushes, and backgrounds are all possible to create branded experiences for your event. The ongoing live collaboration can be displayed publicly by projecting the canvas large-scale at your physical event as well – creating a hybrid experience for both onsite and virtual attendees.
eFlow is an artistic collaborative WebGL fluid simulation that works in your browser. You and other online participants can collaborate with colors and shapes on an ever-changing canvas. See the networked artwork shift and grow in real time as others join in on the fun.
Outdoor Immersive Storytime
At the Anythink Brighton Drive-In Storytime event, as attendees got settled into their parking spots, they were able to play with eFlow on the screens across their personal devices and see their the projection screens in the lot.
Virtual Dia De Los Muertos Experience
Alt Ethos created a custom Dia De Los Muertos interactive experience for Thornton, Colorado’s 5th year of its annual celebration. While October 2020 restrictions transformed this hybrid event into online-only, visitors were able to connect and share the community memorial video online and play with others decorating the sugar skull on eFlow.
Let’s talk about ways that Flow can bring magic and play into your event! Interactive and immersive exhibits take your event to the next level.
Themed Future-Proofing Museums & New Realities, the New Mexico Association of Museums (NMAM) will offer their annual conference in an innovative, live-streaming format. Alt Ethos experiential design studios hosts NMAM’s 2020 virtual event. Alt Ethos’ CEO, Ethan Bach will present at the conference, as will his 14-year-old daughter who will hold a demonstration in Minecraft. Over 40 talented speakers in the Museum industry will present at this year’s annual conference. The conference is held November 4-6, 2020. Registration for the conference starts at $38 . You can register here.
The conference theme, Future-Proofing Museums & New Realities, will explore the process of anticipating, coping, and preparing for future impacts beyond our immediate control. Changes in our world, including climate change, technological advances, shifting demographics, and a global pandemic are transforming all aspects of museum and cultural work, from marketing and fundraising, policies and procedures, and collections management, to visitor experience. NMAM, a professional interest group for the museum field, isleading by example as they continue to provide their network with professional development and support. Museums are faced with site closures, staff reductions, budget cuts, and even the specter of permanent closure. According to NMAM President Adrienne Trunk Boggs: “We cannot allow this to happen in New Mexico. Museums are key to our social recovery from Coronavirus. The nature of how we serve our communities must evolve to ensure that museums remain relevant for the next seven generations.”
Alt Ethos’s CEO, Ethan Bach will speak on technology, museums, and the future. He has a long history with NMAM and it’s partners. Bach served at the Institute of American Indian Arts for over ten years with his most recent role as the Digital Dome Director where he led 360 research and education at the Digital Dome @ IAIA. Bach also provided media consulting and services for the New Mexico Department of Cultural Affairs during his time living in Santa Fe.
The featured keynote address will be delivered by noted Chicana writer and cultural activist Denise Chavez and the full program includes half-day workshops, interactive networking opportunities, a variety of streaming multimedia productions, a virtual expo and tech showcase for vendors and sponsors, and live sessions on a variety of themes, including online learning, planning for continued disruption, human rights, and cultural equity. The program will culminate with live virtual exhibit tours. “It’s an honor to collaborate with NMAM to ease them into their first virtual conference.
The New Mexico Association of Museums (NMAM) Annual Conference is held November 4-6, 2020. Basic Registration for the conference is just $38. You can get your registration here.