“I don’t know about you, but I have caught the travel bug. COVID-19 has taken a toll on everyone’s mental health it seems, and more often I find myself longing to get away. The urge to travel is partially a longing to connect, not just with other people but with the natural world.”–anonymous
COVID-19 has affected the lives of every American in ways we are still grasping to understand. From financial stress to unprecedented changes in school and business, there is nothing our nation has faced quite like this. Now more than ever, people are longing for something to pull them out of the chaos. And now more than ever we need to make wise choices in how we travel. We are longing for opportunities to experience the beauty and to connect with what’s around us.
One of the ways people in the Northwest have increasingly chosen to connect during COVID-19 is through the National Park system. Wyoming, for example, has had some of the lowest numbers of coronavirus cases and deaths in the nation. Their national parks, including Grand Teton and Yellowstone, were able to remain open for the majority of the COVID-19 pandemic with very little outbreaks. Enjoying the great outdoors has become one of the easiest and healthiest ways to be physically distant and remain in-tune with the outside world. The outdoors will remain throughout the winter months.
However, experiences in the outside world don’t have to be limited to the national parks. In a world with an ever-increasing demand for individual, and oftentimes virtual experiences, digital designs are playing a vital role in a physically distanced pandemic America.
Digital designs are one of the most affordable and diverse ways to transform public spaces in ways that would be too cost-prohibitive for traditional capital improvements to take place. For example, holiday tree lightings, modern drive-in theatres, and socially-distanced architectural projection mapping offer the opportunity to set up live experiences with minimal changes to the structural environment. Drive-thru and drive-in live experiences offer the chance to mimic the traditional performance environment without costly overhead or unsafe practices during COVID-19 shutdowns.
Experiential design has been at the forefront of our culture preceding the COVID-19 pandemic. They offer the benefits of a communal social function while allowing individuals to participate from the safety and comfort of their cars, outdoors, or from the comfort of your home. These options offer the blend of privacy and community that many are craving right now. And, there are many other options for virtual live experiences that are just scratching the surface of what we’re able to accomplish within the digital pace.
Join us this holiday season in Cheyenne, Wyoming. Where Cheyenne is bringing the lights to the holidays this year. Alt Ethos will feature two light experiences in Cheyenne this holiday season. On Saturday, November 21st, and Friday, November 27th we light up the Downtown Lighting Celebration through architectural mapping of the train depot located at 121 W 15th Street. That’s not all! From November 21 through January 1st, 2021, come by the Prime Time Holiday Drive-Thru at Blue FCU located at 2401 E. Pershing Blvd, Cheyenne, Wyoming 82001.
The post-pandemic world is undetermined. What do we want to use to shape it, and how will we as individuals and communities contribute? That is the question that digital art and technology can provide if we are confident enough to venture out.
Note: Always follow the recent guidelines from local health and state agencies as well as the recommendations of the CDC to stay safe. If you or someone you spend time with have compromising health concerns, please avoid crowds.
COVID-19 has cost our nation so much in 2020. It has cost many individuals and small business owners their financial security, while others are struggling to cope with major changes in their duties as parents, employees, and leaders. Even for those who have not been directly impacted by loss of income or life, physical distancing limitations have put daily routines on hold and replaced them with something foreign and uncertain.
However, for some of us, these limitations have sparked creativity. Humans crave connection and we need it now more than ever; but our ideas of connection are changing to meet the demands of COVID-19. One of the ways in which this is happening is through the annual Thornton Dia de los Muertos celebration in the City of Thornton.
Traditionally, the Dia de los Muertos (Day of the Dead) is celebrated in Thornton with a festival of food, drink, traditional art, and other activities to celebrate Mexican culture. However, due to COVID-19, the celebration was almost canceled this year. In an effort to replace the live event, the City of Thornton reached out to Alt Ethos to see if we could create something new.
Our team decided that instead of looking to replace the event with a substitutional virtual experience, we’d create something entirely new. We created a hybrid design that allowed for flexibility in a time of changing circumstances. Due to the increasing COVID cases in Adams County, our hybrid event that included the drive by in the park projections paired with an interactive online engagement easily into an engaging multilayer online experience on short notice. The event information was changed and with ease we have maintained the community engagement through this important event.
We are happy to announce that this year, from November 1-3, you’ll be able to enjoy Dia de los Muertos in a virtual interactive art experience from your home and engage in real-time with friends and relatives.
We’ve created an easy browser accessible app that allows participants to create collaborative works of art from any connected device. We present a live drawing tool that lets guests create fluid visual art virtually, in real-time, and in collaboration with other users. All artworks will be themed in traditional Dia de los Muertos styles, but feature modern concepts from at-home artists in Colorado. By using trusted technologies in modern ways, we are able to keep these traditions alive. All this while enjoying dancing and mariachi music.
Community engagement doesn’t have to be put on hold because of COVID-19. In fact, Alt Ethos is able to create 4x the participant engagement via virtual events as compared to traditional live events. Our original design included a drive by/park experience, but due to changes in country COVID regulations, we quickly and smoothly modified the project to fit the needs of modern times. Because Thornton residents don’t have to be physically present in order to enjoy the activities, more are able to tune in and make lasting memories and even connect with family and friends that are far away.
Public spaces are undergoing transformations as we navigate new rules and guidelines for social interaction. Lighting design reinvigorates places and brings them to life. Murals or large building surfaces can be transformed into glowing dreamlike creations when they would otherwise be obscured in shadow. Architectural lighting revitalizes our neighborhoods to support vibrant urban life, creates a sense of security and safety, and attracts new economic activity.
Groups like the Project for Public Spaces have valuable information on the best ways to move forward with engaging community spaces in this time of transition. In our recent Experiential Design Playbook: Solutions for Engagement During COVID-19 & Beyond, Alt Ethos outlines a number of inspirational designs for public spaces that bring joy and engagement to our communities in creative and safe ways. Via projection mapping, LED wash lighting, and no-touch interactive displays – an entire public square can be activated. Whether we are gathering six feet apart in a public square, or passing through our usual main street now filled with outdoor public seating options — an experience can be illuminated with creative lighting design in simple and impactful ways.
When people are venturing out with their families this summer, they will be on the hunt for engaging experiences, community events, and comfortable interactions that will give a much-needed lift to their spirits. Seeing their favorite public places brought to life with light would be a great way to do just that. Through public installations and interactive experiences, such as the Illuminous interactive projection-mapped mural in Fort Collins, CO, our communities can be welcomed back to shopping and spending time in public spaces with fresh, inspired eyes.
We encourage downtown development authorities and businesses to convert public spaces into interactive art using projectors, lighting effects, and sensors. These placemaking initiatives not only offer free public access to an immersive, child- and pet-friendly experience, but are proven to stimulate greater economic activity.
Alt Ethos, in partnership with Reactiv.io, recently illuminated Denver’s iconic brick mansion by the Downtown Aquarium and I-25. Together, Alt Ethos and Reactiv are creating experiential designs in Denver to inspire connection. Future immersive collaboration includes the Tennyson Street / Berkeley area – one of Denver’s most historic neighborhoods with private immersive themed bungalow experiences.
Architectural lighting in conjunction with an urban revitalization plan acts as a vehicle that reconnects people with a sense of place to emphasize the true strengths of a community. In 1989, the city of Lyon, France, introduced one of the earliest holistic lighting master plans to revitalize the dense historic core of the city. The origins of the festival date to 1643 when Lyon was struck by the plague. Today, Lyon is known as the “capital of light,” hosting the largest festival dedicated solely to illumination, the Fête des lumières, in part commemorating the day Lyon was consecrated to the Virgin Mary. The 2019 festival attracted 1.8 million visitors over 4 days.
Urban design has taken on a new level of importance to keep the residents of urban areas feeling safe. Alt Ethos works in collaboration with city planners and corporations to commit to the health and vitality of its community. Contact us to set up a complimentary consultation on how your downtown shopping area, municipal buildings, or public park can be activated with light.
Developing communities are a true artist’s dream. They are a blank canvas upon which creativity can be carved from nothing. The essence of public art especially fosters creativity in ways other art forms do not. Digital design, sculpture, and architecture can all create the groundwork for a community thriving in culture. However, planning and investment of creative resources must be utilized carefully to create public art that has meaning and impact.
What is Public Art?
Public art, simply put, is architecture, murals, sculpture, or digital designs that are created in the public domain. They are accessible to all and are used to create beauty and culture within an otherwise purely pragmatic space. Public art has been an important part of community development since the early 20th century. It can encourage collaboration and community involvement that provides a sense of pride to area residents.
Public art can include city sculpture, architecture, wall art, and other mediums accessible by the public. Traditionally, public art has included sculpture, murals, ecological design, and occasionally digital displays. However, in the digital age we are seeing an influx of interactive public art designed for user interaction, or experiential design. This trend is slowly but surely gaining traction in areas where community development takes on an innovative approach.
The Problem with Public Art as a Part of Community Development
Public art can contribute to culture and residential satisfaction, however in most community development projects, it is taken very lightly. Oftentimes the limited budget for public art is taken from the same budget that provides for affordable housing or roadway improvements. When residents see an eyesore art piece coupled with potholes and underdeveloped residential areas, public art can quickly turn into the lowest priority for community members.
Developing communities have the opportunity to make public art more than an afterthought.
Many developers don’t pay attention to the inclusion of public art, but it can make an impact on community areas if done correctly. An art piece that has cultural meaning, modern relevance, and interactive elements will be cherished by residents and worth the time and investment.
How to Make Public Art Valuable to the Community at Large
Instead of going the traditional route, many developers are leaning towards digital, interactive public art to include in their community projects. Experiential designs and digital media displays are modern, unique, and engage community members to give them experiences, not just stagnant aesthetics.
Creations of installation art, interactive architecture, interactive film, and interactive storytelling through digital landscapes all offer communities more to experience and enjoy. An interactive public art piece where residents can make memories, tell their own stories, and unleash creativity adds exponentially more value than a static piece commissioned by one local artist. With experiential design, community members become the creators. When this happens, public art matters.
These digital interactive pieces can transform an area into a more modern community. It attracts community members to otherwise declining economic areas, offering a springboard of inspiration to make more out of a community development project.
AltEthos works with community developers, landscape designers, and local artists to bring visions into interactive experience landscapes that can transform communities. Change the way people see, feel, and live in your community by adding real value in the form of public art. The change starts now with AltEthos.
Please join us on First Friday, November 2nd for our next open house! We are so excited to show you what we have been working on and celebrate fall with food, drinks, and community. Come see what we have in store for this event and also check out what our creative neighbors have on display.
Throughout the evening, we will be showcasing some of our latest and in-development works, as well as Virtual Reality Painting and Buzz Wire Game! You can also view the work of over 50 other artists and creative businesses. Meet the creators, learn about their behind the scenes processes and see their creative spaces in person.
There is no admission fee and plenty of accessible parking so that you can easily enjoy the best of the Denver creative community all under one roof. Music, libations (hot cocoa, anyone?), and interactive art – what could be better?
The open house will be held on Friday, November 2nd, 2018 from 5:30pm to 9:30pm at Prism Workspaces 999 Vallejo Street, Denver Colorado. Alt Ethos is located through entrance 2 at space #30. Don’t miss it!