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Let Alt Ethos Take Your Event To The Next Level
Curating unique experiences for audiences is becoming an essential part of any event. These carefully crafted experiences leave people with a memorable experience associated with your brand. People love to share their amazing experiences via social media, so having an experience that is easily captured and tags to associate it with are key. Check out Ex Awards list of the best experiential marketing campaigns of 2019 and see examples of how brands are taking their events to the next level. Alt Ethos can help with our popular interactive rental items as well as custom designed experiences to make your vision come to life.
Celebrate 10 years of Anythink with whimsical experiences and dynamic entertainment by Alt Ethos
Anythink Foundation’s most-talked-about fundraiser, returns September 7, 2019 for an evening of food, drink and creativity. Anythink Library is dedicated to supporting innovative thinking and creating. Alt Ethos will be there showcasing our latest experiments with holographic and hidden displays. Stay tuned to our social channels Facebook, Instagram and Twitter as we will be experimenting more with different forms of holograms. We’re excited to show you what we’ve been up to, so don’t miss out and get your tickets soon! RSVP Here
Alt Ethos Selfie Stations For Your Next Event
We provide several unique rental items that draw people to interact, dance and take pictures with. We offer items like our Balloon Wall, Digital Mirrors and a human sized kaleidoscope. Most of them can also be branded with specific logos, colors and themes to match the event. Head over to our rentals page on our website to see if we can help provide a memorable experience for your next event. We also have items that aren’t listed, and we would love to hear your vision to see if we can help bring your ideas to life!
Reach out to our producer Erin to discuss ideas and details here
Experiential Design Paradigm: Museum Design for Today’s Generation
Traditional exhibits are losing their luster for modern audiences. In a digital age where everything from your phone to your TV experience is interactive, there is little room for static learning and entertainment. Museums that do not make the paradigm shift into the digital age will fade into the background with the next generation if they haven’t already.
Museums that thrive in today’s educational sectors are proactively changing the way they execute new experiential exhibits. Interactive exhibits are the new forefront in museum expansion, as they encourage exploratory learning in ways that traditional exhibits simply do not.
Shifting your own paradigm is essential to ensure your museum is relevant to younger audiences and local institutions. The “show and tell” structure of most museums is outdated and will be replaced by interactive learning experiences that allow guests to immerse themselves in a new world.
Why Museums Need Interactive Exhibits
Experiential design has opened the doors for museums and historical sites to make deeper connections to patrons and the community at large. An experience that a visitor can remember and connect with on an emotional level is much more powerful than a quote or an image they observe hanging on a wall. As technology expands in the museum and art space, there are more possibilities for education to flourish within the community.
Your museum is competing with many other forms of entertainment, from concerts to festivals, art shows, and more. In order to draw attention outside the realm of school districts, you will need to offer interactive elements that draw in crowds. Whether your experiential design includes art modalities, technology, or unique physical environments, it must offer the same emotional connection that other mediums of digital art provide.
The intertwining of technology with physical environments will make your museum relevant even amidst the ever-growing world of digital entertainment. People want to learn; however, you must engage them in a way that doesn’t produce stagnation.
Tips for Success:
Choosing relevant content. The most crucial element to any experiential design is the subject matter. Even the best design can’t engage an audience if the content itself is not relevant or important to the user. Choosing content that is modern, unique, and relevant to your community is the only way to ensure your experiential designs make an impact.
Releasing control is a good thing. For a long time, the museum model was stagnant, giving all control to the curators and none to the visitors. However, experiential design invites the visitor into a realm in which they can make their own choices, and experience the exhibit or infrastructure in the way that they want. Museums may find it intimidating to allow users to create their own experiences, but the possibilities are limitless when you put education in the hands of those who crave it.
Involve physical activity and social interaction. Physical and social activity help to immerse your visitors into the world that you’ve created for them. Social interaction creates positive feelings and memories associated with your exhibit, which will encourage visitors to plan future visits with friends. Physical activity immerses the user into the exhibit, rather than having them observe and learn, and also instills the memory deeply in the mind. Both of these elements will set your exhibit apart.
At AltEthos, we help museum curators design and develop experiential exhibits that make the museum experience not only relevant, but modern and unique. Our innovative models and forward-thinking mindset help us to create experiential designs that are both educational and immersive. When planning your next exhibit, see what AltEthos can help you achieve.
Designing The Soundscape Interactive Exhibit
Creating a high engagement museum exhibit with the Fort Collins Museum of Discovery
Background
The Fort Collins Museum of Discovery was looking to activate an old exhibit space into an engaging experience, so they turned to Alt Ethos to create a lighting instrument. The previous exhibit displayed a looped video about the music scene in Fort Collins with a set of couches for visitors to sit to watch the video. The exhibit was passive; they wanted an environment that captured visitors’ attention and pushed deeper engagement.
Fort Collins Museum of Discovery
Objectives
1.Create a unique instrument playable by multiple people at the same time.
2. Turn the space into an active experience that engages people of all ages.
Solution
Step 1: User Experience Research
The team began the journey with user experience research to better understand the community that enjoys the museum and the relationship between the vision of the organization, personas of the users, dynamics of the space, and interactions that connect people to the space and vision.
Step 2: Design
Paul and Ethan take a meeting to learn about the museum’s needs.
The design phase highlighted that the tucked away location of the piece was a unique opportunity to engage “sweater holder” parents as well that don’t often interact with the exhibits choosing instead to watch their children and sit off to the side.
The ideal interaction time was approximated around five minutes to ensure adequate flow throughout the other exhibits. The team moved forward with wireless sensing technology located overhead in the room to maximize the life of the exhibit by basing the interaction dynamics off of the position of audience members in the space.
Step 3: Development and Testing
A child dances among the lights, activating new sounds in the space.
The development and testing of the exhibit occurred in a series of sprints. The major benefit of the sprints was iterative testing of the sound curation because in generative sound environments it can be easy to be swept into a cacophony of sound.
Tuning the parameters to limit key aspects of the sound design along with smoothing sensor data was a major breakthrough in the design that pushed the aesthetic of the installation.
Step 4: Implementation and Delivery
Alt Ethos installed the installation over the course of two weeks ensuring that any major physical changes to the environment took place on the Mondays when the museum was closed.
An essential factor in a smooth delivery was remote access to the computers allowing for the team to make changes and improve the software while not onsite. This allowed for a faster delivery time and for changes to take effect rapidly during the installation phase.
Step 5: Evaluation
What formerly was a passive exhibit is now an active space for all ages.
The use of wireless sensing technology also meant that as soon as a person enters the space, they became part of the musical composition. After the implementation and delivery, this dynamic was identified as a key variable in converting passive adults to active participants in the museum experience.
Doing so created an environment ripe for more connections to the space that involved the whole family thus driving more memberships, donations, and buy in from the adults in the local community.
Read more about the space that we use to create our installations.
Alt Ethos: Experiential Design Studio Disrupts Denver Startup Week
Alt Ethos: Experiential Design Studio creates disruption at Denver Startup Week by melding various forms of light, sound, interactivity and creative technology into memorable interactive experiences. Alt Ethos will showcase four exhibitions and participate in one panel discussion during the sixth annual Denver Startup Week. Alt Ethos has come a long way since last year’s Denver Startup Week. Events will take place September 25 – 29 at various locations in Denver, Colorado.
The Commons on Champa has been the home of Alt Ethos since its inception. The support of this public hub for entrepreneurship serves as a platform for Alt Ethos to give back to the community during Denver Startup Week (DSW) where The Commons serves at Basecamp. Alt Ethos will showcase three exhibitions; “Gateway”, an interactive LED Hallway; “Social Wall”, where members of a community get their photo taken to create a mosaic of self-portraits to form a larger symbol logo of DSW; and “LED Clouds” illuminating the event space with ethereal lights. The Commons on Champa is located at 1245 Champa Street.
Pon Pon is the late night hangout of Denver Startup Week. Monday, Tuesday, Wednesday, nights, 9pm to 1:30am, during Denver Startup Week and is located at 2528 Walnut Street. Free beer, wine & wells with DSW wristband with DJs and dancing. Alt Ethos fills the ceiling with a balloon surface sculpture and audio interactive visualization mapping in the gallery to entice late night socialites to fill their heads with wonderment.
Win a cloud! Come drop your business card into the fishbowl in the events space at The Commons and be entered in a drawing to win your very own LED Cloud.
Alt Ethos’ Paul Elsberg shares his expertise as a regional representative for Hackster.io for the panel entitled, “From Idea To Production”. Come and hear from the experts at Hackster.io and the Hardware Studio – a joint initiative from Kickstarter, Avnet and Dragon Innovation. Learn about the essentials of creating a compelling story that launches your idea into the marketplace while preparing yourself to scale! The panel is sponsored by AVNET and will be held at the Alliance Center in Denver from 2-5PM on Tuesday, September 26.
Alt Ethos is seeking contractors for hire and will be at this year’s DSW Job Fair and Showcase. Come visit the Alt Ethos booth to find out more about positions in creative technology. The Job Faire will take place on Wednesday, September 27th, 6:00 pm – 9:00 pm, at the McNichols Building in Civic Center Park at 144 W Colfax Ave.
At last year’s events, Alt Ethos was listed as “Companies to Watch from Denver Startup Week” from Denverite and participate in DSW with a presentation entitled, “The New Dispensation: Virtual Reality” presenting a VR experience. They also introduced the Denver audience to “the Cube” a 6’ tangible interactive projection cube. The cube has since shown up at events around Denver such as 5280 Magazine’s Top of the Town. Since last year, Alt Ethos has proven themselves as a viable local company working with museums, local businesses, and public institutions.
Zac with the new Alt Ethos t-shirt and a sneak peak at the Social Wall.
Please join the celebration and education of Denver Startup Week, September 25 – 29 at various locations in Denver, Colorado. Help Alt Ethos celebrate their successes by visiting the disruptive experiential design on display at The Commons on Champa and Pon Pon.
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Alt Ethos is an experiential design studio specializing in creative technology. We are a group of dedicated creators, designers, and engineers creating innovative projects for the modern world. We meld various forms of light, sound, interactivity and creative technology into memorable interactive experiences. We create a variety of custom creative technology solutions with an emphasis on storytelling, hands-on participatory learning, and user experience design to amplify interactions with various media in the physical space.
Alt Ethos donates a portion of its revenues to its sister organization, Denver Arts + Technology Advancement (DATA), a nonprofit organization striving to create a vanguard community center for public engagement, cultivating and strengthening local community by putting research, education, creation, and exhibition together under the same roof.
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For more information,
Contact ethan.bach@altethos.com 303-800-4243
Visit Alt Ethos’ website