Perspectives of the Metaverse

Perspectives of the Metaverse

You may have noticed that the term ‘metaverse’ has been buzzing recently. If you’re wondering why that is, as BBC states, “there is a huge amount of excitement about the metaverse among wealthy investors and big tech firms, and no-one wants to be left behind if it turns out to be the future of the internet.”

The metaverse’s powerful decentralizing potential has been a prediction even before Mark Zuckerberg’s recent announcement, and the advent of the pandemic, which also plays its part in it. According to Reuters: “The accelerated interest in the metaverse can be seen as a result of the COVID-19 pandemic. As more people have started working and going to school remotely, there has been increased demand for ways to make online interaction more lifelike.”

The global changed circumstances along with increased demand suggests that the developing metaverse is on the near horizon.

We only need our mobile phones to remind us of technology’s significant strides in a short time. As Adage says: “Hardware is becoming more compact, quicker and more intelligent. Thanks to 5G, almost everywhere now has fast, dependable connectivity. In the metaverse, computer vision is becoming more intelligent, allowing for both visual and audible help. All of this contributes to the immersion of the experience, making the transfer of knowledge and experience more rewarding and human.”

As such, the metaverse goes beyond common associations like gaming…

… and is poised to impact several sectors like education and retail. As WSJ predicts: ”Real-world businesses will be able to participate in the metaverse as well by offering virtual versions of their bricks-and-mortar facilities, Unity’s Mr. Whitten says. With existing online stores, customers can read product descriptions and make purchases. In the metaverse, customers would be able to visit virtual retail outlets and try out products in 3-D and at full scale before buying.”

As any new technology brings with it its own changes, integrating the metaverse will open new avenues for the way both consumers and companies interact. As Forbes states: “Companies will need to transition their marketing strategies from online ad buys to existing in a shared, virtual economy. Companies will need to do market research on their new customers in the metaverse. How people act and what their preferences are in the metaverse could be totally different than how they behave and what they shop for in real life.” 

A useful resource on this promising technology is Jon Radoff’s Building the Metaverse blog.

The blog covers a range of sectors like Business, technology and culture of all the virtual worlds, including: realities and experiences of the Metaverse, 2D, 3D, mobile phones, VR/AR, games, MMORPGs, social networks, digital collectibles, esports; game design, Unity, Unreal, free-to-play (f2p), blockchain, and NFTs. His post ‘What We Talk About When We Talk About the Metaversealso explores the meaning of the term ‘metaverse,’ how it has evolved, and what the future may bring.

Wikipedia Metaverse Definition.

The word “Metaverse” is made up of the prefix “meta” and the stem “verse”; the term is typically used to describe the concept of a future iteration of the Internet, made up of persistent, shared, 3D virtual spaces linked into a perceived virtual universe.

The Pathos Metaverse that Alt Ethos is launching.

Perhaps the most exciting aspect of this decentralizing technology is that it won’t just be one metaverse, but multiple, reflecting the unlimited creative potential and explorative possibilities of various entities. We’re honored to have been and continue to work with this unique technology through our metaverse design solutions. Our easy-to-use, dynamic, and engaging immersive platform provides exciting meeting places, magnetic events, and future-thinking hybrid-virtual-world solutions, pushing the boundaries of interactivity. To learn more about how your audience can create their own avatars and immerse themselves in your custom Branded World, please visit visit our metaverse branded solutions page.

Who will win the Metaverse?

Who will win the Metaverse?

In Bloomberg Opinion, writer Tae Kim talks about Facebook’s recent announcement to become a Metaverse company, explains the origin of the term, and reasons why he’s skeptical. Yet another step from Facebook in wanting to take over the Metaverse is its release of Horizon Workrooms. This new virtual-reality remote work app allows users of the company’s Oculus Quest 2 headsets to hold meetings as avatar versions of themselves.

CBS recently sat down with Mark Zuckberg to chat about the Metaverse and Workrooms for virtual offices: “So I think of the metaverse as the next generation of the internet,” Zuckerberg said. “So you can kind of think about it as, instead of being an internet that we look at, right, on our mobile phones or our computer screens, it’s an internet that we are a part of, or that we can be inside of.”

As Bloomberg Opinion states “If it is not going to be Facebook, who is poised to do well in the metaverse? Apple, Epic and Nvidia are well positioned, given their respective technological leadership in these hardware and software areas. And the two main mobile operations systems — Apple’s iOS and Alphabet’s Google Android — will likely benefit as apps and devices run on their dominant billion-user platforms.”

Read the full article here: https://www.bloomberg.com/opinion/articles/2021-08-06/who-will-win-the-metaverse-not-mark-zuckerberg-or-facebook

Photograph credit: David Paul Morris/Bloomberg