Meow Wolf’s biggest attraction yet has finally come to Denver. But that’s by no means the whole story. For years, Denver has been preparing for Meow Wolf’s arrival in ways that are impacting not just the city but the entire region – and very likely beyond.
Millennials across the globe increasingly value experiences over material possessions.
For a while now, Denver has been the number one choice of those among them wanting to move to a new city in the US, and a third of Denver residents are now millennials (CNBC). City government took notice, and laid plans to stay ahead of the curve with a multi-year community-generated cultural plan designed to fully integrate arts, culture and creativity into daily life, work and play. These ingredients of Denver’s special sauce are part planned, part serendipitous – and that recipe is the reason Meow Wolf and Alt Ethos CEO and Founder Ethan Bach (who had worked together in Santa Fe on helping to elect a new mayor and in Denver for the Meow Wolf announcement party) recognized the potential and established their primary operations in Denver.
Years in the making, the Meow Wolf Effect is still unfolding.
Early predictions were for 1.5M visitors per annum, but the surge of advance ticket sales suggests there may well be a lot more. Whatever the number, this massive new influx of visitors will have major implications for the creative economy (“Is Meow Wolf good for artists? Overall, yes” – Denver Post), the tourist industry, and the culture at large. It will transform opportunities for growth in entertainment offerings, art sales, retail, and dining, which will have a ripple effect across the region. It’s never been just about the Meow Wolf site itself.
As Ethan says: “The Meow Wolf Effect is an intimate and intentional look into a cultural phenomenon sparking the creative economy in a way that I have not witnessed in my lifetime.
This is our moment of opportunity. If we keep harnessing our collective energy with strategic planning in order to make the best possible outcome, we can make a huge shift in the new economy.”
On behalf of The Colorado Creative Industries (CCI) and Alt Ethos, we invite you to our virtual presentation “Global Creative Connection through Immersive Virtual Worlds” hosted in our new Pathos Metaverse, a 3D avatar platform, this Friday October 1st, 2021 at 2:00 PM MST
Alt Ethos Presentation: Come explore the future of art, technology, and global connectivity through virtual worlds from top creators and thought leaders in the immersive industry. The pandemic shot us into the future of digital engagement and immersive worlds. As some creatives quickly grasped the change to become known internationally, others were left confused. This talk will walk you through the history, present, and future of virtual worlds and how they will impact the global community, our professional lives, and our collective digital future. Speakers:
Julian Reyes, MC
Eric Dallimore, Moderator Panelists
Carlos Austin
Ethan Bach
Evo (Evonne) Heyning
Celeste Lear
Q&A from audience submitted in writing
Carlos Austin, Real-Time “In World (VR)” Live Multi-cam video switching and still photographer at Austin Photograph
Carlos is passionate about the arts with an emphasis on photography/video “in-world” TV production and emerging drone technology. An XR evangelist as this technology begins to mature. Helping create Broadcast television standards for capturing live events in virtual social platforms. Real-time switching live shows with a multi-camera setup. There are so many opportunities to communicate and educate the world through XR. 3rd Generation photographer and storyteller.
Ethan Bach, CEO Alt Ethos
Ethan Bach is the founding CEO of Alt Ethos: experiential design agency and Founder and Board Member of DATA (Denver Arts + Technology Advancement). Westword calls Ethan, “An entrepreneur with an eye on the future’s future.” Bach holds an MFA in Electronic Arts from Rensselaer Polytechnic Institute. Alt Ethos is an award-winning design company and has been recognized in CodaWorx Magazine; the Young Industry Professionals, and by the Mayor of Fort Collins.
Evo (Evonne) Heyning, Metaverse Media. Creative Executive Producer
Evo Heyning is an award-winning producer, technologist, founder and creator focused on the future of participatory media. Evo focuses on collaborative teams that work across fields, sectors, and platforms to create meaningful global endeavors. Evo has created virtual beings, worlds, and campaigns for 20 years. Evo produced major live streaming concerts and campaigns for the White House including the launch of the Affordable Care Act and virtual worlds for diplomacy, civic engagement, and nonprofit development.
Celeste Lear, Immersive Event Producer & Designer, XR Entertainment Specialist, Music & Sound Director, Host, VR Consultant
DJ Celeste is an entertainment & event industry professional with 15+ years of concert, festival & conference production experience. Immersive technology expert skilled in designing & executing cutting-edge events both physically, virtually, AND in Virtual Reality. First in a new wave of DJs who design their own stages & perform as avatars in VR Festivals and Nightclubs. Executive music direction, production & clearance for International, multi-media installation projects for UN & UNESCO, including a large-scale video mapping experience in Paris.
About Pathos Metaverse
Pathos Metaverse is a browser-based virtual world by Alt Ethos. For this panel, all of the speakers will be avatars in the Pathos Metaverse. Through live-action virtual cinematography, CCI participants will stream the event in real-time. Selected avatar audience members will also be in attendance and watching the entire production in the Pathos Metaverse.
Pathos Metaverse is an easy-to-use, dynamic, and engaging immersive platform. Pathos Metaverse provides exciting meeting places, dynamic events, branded virtual worlds, and future-thinking hybrid-virtual-world solutions, pushing the boundaries of interactivity.
In 1996, California broke the stigmas of American culture and legalized marijuana for medical use. In 2012, Colorado and Washington shocked the nation again by allowing not only medical use, but recreational use of the drug despite federal pushback. Now, in 2019 cannabis is normalized for most of the population.
Over 30 states have decriminalized cannabis either for medical or recreational purposes. This has brought about an emerging market with ample opportunity for entrepreneurs and investors to stake their claim in the cannabis frontier. However, marijuana marketing is so much more than pot leaves and tie dye. Modern cannabis brands are much more sophisticated in their presentation of products and brand experiences. Marijuana isn’t just for the stoner dropout anymore. It’s for the senior struggling with arthritis; for the eco-conscious parent using CBD to handle their anxiety and depression; for the hard-working college student who wants to spend their weekends at art and music festivals. These nuanced target markets expect brands to provide quality in both their products and presentation if they are to delve into this hot new trend. Experiential marketing is one way in which brands are surging ahead of their competitors and breaking ground within various target markets of the cannabis space. When new consumers are greeted with a warm welcome to the cannabis space, they are more likely to try products that they wouldn’t before. The industry culture is shifting to be inclusive to people of all kinds.
Brands should offer tailored experiences for customers with different needs and expectations when it comes to cannabis use. One such company that is making strides in the industry is Far Out Factory. This marijuana-inspired art and music festival provides an immersive 420-friendly experience that doesn’t actually include marijuana at all. Sponsored by O.penVape, this art festival includes everything a marijuana enthusiast would want: immersive digital art, eclectic music selections, and the best munchies Denver has to offer. Guests at the festival were invited by an array of food trucks, art booths, and even a dance party where they could relax and enjoy the music. The environment was optimized for someone who had partaken prior to the festival, but was equally fun sober. Alt Ethos participated in this fantastic 420 event by curating a balloon-inspired silent disco with color-coordinated lights to match featured DJs’ top tracks. The silent disco was a success for us and Far Out Factory, and a truly great time for everyone on the dance floor.
Events like these offer opportunity for cannabis industry leaders to interact with their consumers and make memorable impressions that lead to purchases. When customers interact with the brand, even if they don’t buy or even sample products, they build brand loyalty and will likely come back when they are ready to delve into the modern marijuana culture. Experiential marketing is an opportunity for marijuana brands to make cannabis a solution, not a problem in today’s culture. Talk to us at Alt Ethos to learn how you can take your branding to the next level.
Join us as Alt Ethos and other immersive creators teach 360° workshops for the digital dome and VR. Our sister organization, Denver Arts + Technology Advancement presents the MORPHOS 360° Workshops. This is your opportunity to learn 360 techniques for the digital dome and VR from some of the top creators in the industry. We deliver a comprehensive hands-on learning experience in spherical design from live capture and virtual integration to live performance and sensor integration. This five-day hands-on intensive training in Colorado runs April 9 – April 13, 2018.
Use code: ALTETHOS360 For a TWO for ONE discount. Register Here
https://www.youtube.com/watch?v=AZ4g6rsXfAM
List of Courses:
Basic Fisheye Capture
360° Stitching
Dome 101 – Do’s and Don’t
360° Images and Texturing on a Virtual Dome
Blender Basics
Unity Basics
Live Content Demos – Unity3D
Live VJ Real-Time Visualization
3D Audio
Production Pipeline for Fulldome Pre-Visualization
Massive Format Multiplayer Interaction
Rendering Best Practices for 360°
Production Resources
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We reserve the right to delete, edit, or alter in any manner we see fit blog entries or comments that we, in our sole discretion, deem to be obscene, offensive, defamatory, threatening, in violation of trademark, copyright or other laws, of an express commercial nature, or otherwise unacceptable.
