The Augmented World Expo (AWE) recently took place, showcasing the latest advancements in extended reality (XR) technology. This groundbreaking event left attendees in awe as they explored the exhibition floor, discovering remarkable trends that are reshaping our perception of reality. In this blog post, we will delve into the highlights of AWE and provide a synopsis of the exciting XR News covered in the event.
Last week, Alt Ethos, a leading Metaverse and Experiential Design Studio, presented its weekly XR News from AWE. The team shared captivating insights into the world of XR, keeping viewers ahead of the curve with the latest updates on the Metaverse, XR, and Web3 technologies. The video accompanying this blog post captures the essence of their coverage, providing a visual journey through the exhibition floor and showcasing the extraordinary trends unveiled at AWE.
As attendees ventured through the bustling AWE exhibition floor, they were greeted by an electrifying atmosphere. AR glasses stole the spotlight, capturing the imagination of all who encountered them. AWE served as a testament to the transformative power of AR, revealing its ability to shape the future and redefine our reality.
AWE provided an invaluable networking platform where professionals, enthusiasts, and industry leaders came together to exchange ideas and forge new connections. The collaborative spirit permeated the event, fueling innovation and propelling the XR industry forward.
The AWE exhibition floor showcased a wide array of XR products and experiences that left visitors astounded. Cutting-edge headsets transported users to captivating virtual realms, pushing the boundaries of immersion and realism. Haptic devices enriched the XR landscape with tactile feedback, creating a truly multisensory adventure. From VR shoes that allowed users to walk in someone else’s shoes to innovative AR headset prototypes with improved comfort and resolution, the diversity of XR experiences at AWE was truly remarkable.
One of the most highly anticipated highlights of AWE was the unveiling of Apple’s spatial computing headset. This long-awaited release showcased Apple’s commitment to innovation, with a product that promises to redefine the XR landscape. After years of development, this headset is set to revolutionize the impact of AR on our daily lives, presenting a game-changing opportunity for XR technology.
Check out the video accompanying this blog to witness the exhilarating journey through AWE, where the Alt Ethos team provides an in-depth exploration of the remarkable trends that took XR to the next level.
The Augmented World Expo (AWE) proved to be an awe-inspiring event, unveiling remarkable trends that are shaping the future of extended reality. As showcased in the video accompanying this blog post, Alt Ethos’ XR News coverage captured the excitement and innovation that filled the exhibition floor. Stay tuned for more updates from Alt Ethos as they continue to keep us ahead of the curve in the ever-evolving world of XR.
You may have noticed that the term ‘metaverse’ has been buzzing recently. If you’re wondering why that is, as BBC states, “there is a huge amount of excitement about the metaverse among wealthy investors and big tech firms, and no-one wants to be left behind if it turns out to be the future of the internet.”
The metaverse’s powerful decentralizing potential has been a prediction even before Mark Zuckerberg’s recent announcement, and the advent of the pandemic, which also plays its part in it. According to Reuters: “The accelerated interest in the metaverse can be seen as a result of the COVID-19 pandemic. As more people have started working and going to school remotely, there has been increased demand for ways to make online interaction more lifelike.”
The global changed circumstances along with increased demand suggests that the developing metaverse is on the near horizon.
We only need our mobile phones to remind us of technology’s significant strides in a short time. As Adage says: “Hardware is becoming more compact, quicker and more intelligent. Thanks to 5G, almost everywhere now has fast, dependable connectivity. In the metaverse, computer vision is becoming more intelligent, allowing for both visual and audible help. All of this contributes to the immersion of the experience, making the transfer of knowledge and experience more rewarding and human.”
As such, the metaverse goes beyond common associations like gaming…
… and is poised to impact several sectors like education and retail. As WSJ predicts: ”Real-world businesses will be able to participate in the metaverse as well by offering virtual versions of their bricks-and-mortar facilities, Unity’s Mr. Whitten says. With existing online stores, customers can read product descriptions and make purchases. In the metaverse, customers would be able to visit virtual retail outlets and try out products in 3-D and at full scale before buying.”
As any new technology brings with it its own changes, integrating the metaverse will open new avenues for the way both consumers and companies interact. AsForbes states: “Companies will need to transition their marketing strategies from online ad buys to existing in a shared, virtual economy. Companies will need to do market research on their new customers in the metaverse. How people act and what their preferences are in the metaverse could be totally different than how they behave and what they shop for in real life.”
The blog covers a range of sectors like Business, technology and culture of all the virtual worlds, including: realities and experiences of the Metaverse, 2D, 3D, mobile phones, VR/AR, games, MMORPGs, social networks, digital collectibles, esports; game design, Unity, Unreal, free-to-play (f2p), blockchain, and NFTs. His post‘What We Talk About When We Talk About the Metaverse’ also explores the meaning of the term ‘metaverse,’ how it has evolved, and what the future may bring.
Wikipedia Metaverse Definition.
The word “Metaverse” is made up of the prefix “meta” and the stem “verse”; the term is typically used to describe the concept of a future iteration of the Internet, made up of persistent, shared, 3D virtual spaces linked into a perceived virtual universe.
The Pathos Metaverse that Alt Ethos is launching.
Perhaps the most exciting aspect of this decentralizing technology is that it won’t just be one metaverse, but multiple, reflecting the unlimited creative potential and explorative possibilities of various entities. We’re honored to have been and continue to work with this unique technology through our metaverse design solutions. Our easy-to-use, dynamic, and engaging immersive platform provides exciting meeting places, magnetic events, and future-thinking hybrid-virtual-world solutions, pushing the boundaries of interactivity. To learn more about how your audience can create their own avatars and immerse themselves in your custom Branded World, please visit visit our metaverse branded solutions page.
On behalf of The Colorado Creative Industries (CCI) and Alt Ethos, we invite you to our virtual presentation “Global Creative Connection through Immersive Virtual Worlds” hosted in our new Pathos Metaverse, a 3D avatar platform, this Friday October 1st, 2021 at 2:00 PM MST
Alt Ethos Presentation: Come explore the future of art, technology, and global connectivity through virtual worlds from top creators and thought leaders in the immersive industry. The pandemic shot us into the future of digital engagement and immersive worlds. As some creatives quickly grasped the change to become known internationally, others were left confused. This talk will walk you through the history, present, and future of virtual worlds and how they will impact the global community, our professional lives, and our collective digital future. Speakers:
Julian Reyes, MC
Eric Dallimore, Moderator Panelists
Carlos Austin
Ethan Bach
Evo (Evonne) Heyning
Celeste Lear
Q&A from audience submitted in writing
Carlos Austin, Real-Time “In World (VR)” Live Multi-cam video switching and still photographer at Austin Photograph
Carlos is passionate about the arts with an emphasis on photography/video “in-world” TV production and emerging drone technology. An XR evangelist as this technology begins to mature. Helping create Broadcast television standards for capturing live events in virtual social platforms. Real-time switching live shows with a multi-camera setup. There are so many opportunities to communicate and educate the world through XR. 3rd Generation photographer and storyteller.
Ethan Bach, CEO Alt Ethos
Ethan Bach is the founding CEO of Alt Ethos: experiential design agency and Founder and Board Member of DATA (Denver Arts + Technology Advancement). Westword calls Ethan, “An entrepreneur with an eye on the future’s future.” Bach holds an MFA in Electronic Arts from Rensselaer Polytechnic Institute. Alt Ethos is an award-winning design company and has been recognized in CodaWorx Magazine; the Young Industry Professionals, and by the Mayor of Fort Collins.
Evo (Evonne) Heyning, Metaverse Media. Creative Executive Producer
Evo Heyning is an award-winning producer, technologist, founder and creator focused on the future of participatory media. Evo focuses on collaborative teams that work across fields, sectors, and platforms to create meaningful global endeavors. Evo has created virtual beings, worlds, and campaigns for 20 years. Evo produced major live streaming concerts and campaigns for the White House including the launch of the Affordable Care Act and virtual worlds for diplomacy, civic engagement, and nonprofit development.
Celeste Lear, Immersive Event Producer & Designer, XR Entertainment Specialist, Music & Sound Director, Host, VR Consultant
DJ Celeste is an entertainment & event industry professional with 15+ years of concert, festival & conference production experience. Immersive technology expert skilled in designing & executing cutting-edge events both physically, virtually, AND in Virtual Reality. First in a new wave of DJs who design their own stages & perform as avatars in VR Festivals and Nightclubs. Executive music direction, production & clearance for International, multi-media installation projects for UN & UNESCO, including a large-scale video mapping experience in Paris.
About Pathos Metaverse
Pathos Metaverse is a browser-based virtual world by Alt Ethos. For this panel, all of the speakers will be avatars in the Pathos Metaverse. Through live-action virtual cinematography, CCI participants will stream the event in real-time. Selected avatar audience members will also be in attendance and watching the entire production in the Pathos Metaverse.
Pathos Metaverse is an easy-to-use, dynamic, and engaging immersive platform. Pathos Metaverse provides exciting meeting places, dynamic events, branded virtual worlds, and future-thinking hybrid-virtual-world solutions, pushing the boundaries of interactivity.
Please join us on First Friday, November 2nd for our next open house! We are so excited to show you what we have been working on and celebrate fall with food, drinks, and community. Come see what we have in store for this event and also check out what our creative neighbors have on display.
Throughout the evening, we will be showcasing some of our latest and in-development works, as well as Virtual Reality Painting and Buzz Wire Game! You can also view the work of over 50 other artists and creative businesses. Meet the creators, learn about their behind the scenes processes and see their creative spaces in person.
There is no admission fee and plenty of accessible parking so that you can easily enjoy the best of the Denver creative community all under one roof. Music, libations (hot cocoa, anyone?), and interactive art – what could be better?
The open house will be held on Friday, November 2nd, 2018 from 5:30pm to 9:30pm at Prism Workspaces 999 Vallejo Street, Denver Colorado. Alt Ethos is located through entrance 2 at space #30. Don’t miss it!
Alt Ethos has some new offerings coming this holiday season that will help take your event to the next level. Whether you are hosting a private holiday event, winter festival, or public art activation, we want to help you celebrate by offering 10% off your next event rental. You will not want to miss booking our newest event rental: LytenUp. Also, be sure to check out our activations in October at the Far Out Factory and Denver Performing Arts Center to get inspiration for your own event.
Book Alt Ethos’ Newest Event Rental
LytenUp transforms your movements into vivid light projections and then captures the most energetic moments as GIF / Boomerang-style video loops that you can share. Choose several designs from the touchscreen menu and provide customized text for your event.
It’s INTERACTIVE
Jump, dance, wave, or just stand there and smile … LytenUp reacts to your movements and transforms your energy into vibrant beams of light. Create your own GIF/Boomerang-Style Video Booth!
Join Us at Denver Performing Arts Complex
Throughout the fall and winter, Alt Ethos is bringing an interactive lighting installation to the Denver Performing Arts Complex. We are transforming an unassuming and overlooked patch of wall in DPAC’s Galleria space with an installation that fuses interactive light and technology with a beautifully designed modular wall construction. The result is an installation that reacts to its surrounding environment and responds to the movements of passersby along with the shifting patterns of wind that flow through the Galleria. These “inputs” drive vibrant, evolving LED light animations behind a layer of intricately patterned transparent glass. The installation will be active from until February 2019.
Alt Ethos is brings an environment of wonder with our LED interactive Cloud Chandeliers, projection mapped Balloon Hive, and 2 Digital Mirrors. Far Out Factory, presented by Openvape, is like no other festival you’ve experienced before. We’re taking over an old factory building to create a truly radical experience inspired by Colorado cannabis. Wander from bay to bay on the factory floor and discover interactive exhibitions sponsored by Meow Wolf, tasty munchies from food trucks, and local craft beverages alongside live tunes and local art performances.
Seattle, October 16 – 19th, Augmented Reality Trade Show Activation
Our Producer, Paul Elsberg, will be in Seattle working with one of our clients applying our custom designed Augmented Reality Trade Show activation. We had great success with them in Texas and now we are hitting the road. Want to make a meeting with Paul? He can be reached at 303-800-4243 x702. Learn more at our blog: “How Augmented Reality Drastically Increases Trade Show Engagement”.
Coming Up
Mark your calendar – Our next open house is November 2nd!
Come check out our fun interactive offerings, meet the team, and enjoy the work of over 60 artists at Prism Workspaces. We will have food, drink and music. Event details: 5:30pm to 9:30pm at Prism Workplaces 999 Vallejo Street, Denver Colorado. Alt Ethos is located through entrance 2 at space #30.
We would love to help with your event. Please email or give me a call at 303-800-4243 x700.
